Promotional Offerings: Using Retail Best Practice to Unlock the Mobile Market
Attract, retain and maximize revenues using innovative, highly targeted content and data services that reflect the interests of a diverse user base
Download as PDFWith Capgemini’s solution, in partnership with Pontis, compelling new offerings can be created and launched on the spot, over an existing MNO’s network and infrastructure, delivering the following benefits and enabling the operator to:
- Rapidly bundle content and applications into new promotional offerings for specific market segments
- Employ industry best marketing practices (‘happy hour’, ‘buy 1 get 1’, cross-sell)
- Monitor and analyze the launch of new promotional offerings
- Target and communicate with subscribers based on real-time usage behavior
With the Capgemini and Pontis solution, mobile operators have the opportunity to access the two areas of expertise needed to compete in this changing landscape: The platform needed to deliver productivity and the implementation support to ensure a reliable outcome. It is this combination that will enable them to get up and running fast.
