Inbound Customer Marketing (ICM)
Achieve effective customer interaction.
Download as PDFRetail banks worldwide feel the pressure on the effectiveness of their traditional customer interactions.
Banks are now realizing that there is tremendous untapped value and marketing channel opportunities in inbound channels. Capgemini research showed that inbound channels can deliver up to 30 times the sales conversion rate of traditional, outbound direct mail. 50% of retail banks in the UK using ICM already report over 26% ROI.
Inbound Customer Marketing (ICM) is the practice of offering a customer a product or service once the customer has initiated the contact.
