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TME’s Chris Jeffery Calls for a More Sophisticated Approach to Marketing in Telcos

Global CRM Lead discusses results of latest Capgemini survey

13 July 2006

Chris Jeffery, Global CRM Lead for TME’s Global practice, is featured in an article in Telecommunications International discussing Capgemini’s latest operator survey about Inbound Customer Marketing in telcos.

Read the article, Poor Marketing is Costing European Telcos a Fortune now.

Download the survey report, Inbound Customer Marketing.