Recharging Mobile Innovation: Strategies to Create New Market Space
Capgemini’s TME Strategy Lab has published a report revealing that mobile operators are too focused on winning market share from competitors and are failing to address consumers’ fundamental needs.
10 October 2004
Written in collaboration with Profesor Ben M. Bensaou of INSEAD, the leading global business school, the research surveyed 27 operators and 1,216 consumers from across Europe and highlights several opportunities for operators to generate growth.
For example, while operators and consumers agree on the significance of price, operators are failing their customers with 5 7% unhappy with the price they pay for calls. But lower prices can benefit operators as well as consumers:
- 44% of consumers willing to forego any advanced services.
- 79% would increase mobile usage at the expense of fixed—49% would give up their fixed lines altogether.
Download an executive summary of the report.
For more information write to tmn@capgemini.com
