Playing 3G: Advantage Second Mover
Capgemini’s TME Strategy Lab, our unit dedicated to research and analysis into the telecom, media, and entertainment industries, has published a brand new report assessing the uptake and prospects for European 3G.
20 April 2004
No telco development has been at the top of the buzzword chart longer than 3G and no telco has been launched with as much fanfare as 3 was in early 2003. But with the sole pure-play 3G contender enjoying at best modest success in the market, the conventional “first-mover advantage” does not appear to have applied.
Capgemini assessed current 3G activities in Europe and found that it is actually the “old guard”— the established 2/2.5G players—that hold all the right cards to dominate the market.
You can read our assessment of the prospects for 3G in “Playing 3G: Advantage Second Mover”, the latest issue in our Telecom & Media Insights thought leadership series. The work of our dedicated global Telecom, Media & Entertainment Strategy Lab, the Insights focus on the most relevant issues to help our clients navigate the shifting tides of the telecom and media industries.
