Cap Gemini Ernst & Young Espana SL & DareStep Division Launches the Corporate website of the Puig Beauty & Fashion Group

Puig Beauty & Fashion Group's aim is to enhance creativity in order to reinforce the corporate image while respecting the personality of the various companies in the Group

The design of the page aims to create an image of sophistication and prestige around the Puig Beauty & Fashion Group Brand

The new corporate site of Puig Beauty & Fashion Group comprises the firms Antonio Puig, Carolina Herrera, Gal, Myrurgia, Nina Ricci, Paco Rabanne and Payot. The content of the site, www.puig.com, is the usual multi-brand corporate site.

Among the characteristics of the new site, it is worth noting the ease of access to the contents and its clean design suggesting sophistication and prestige. In addition, an effort has been made to attain a corporate image allowing to maintain the personality of the various firms in the site.

In regard its contents, the section Inspiration is dynamic and provides a high level of creativity, allowing the user to approach the world of Puig Beauty & Fashion Group in a pleasant and enjoyable manner. Some details, such as the navigation bar, made as an ondulating colour cloud, and the moving photos of the home page, result into an innovative site and represent a differentiator against other competitors.

The sections "Press Room" and "Human Resources" provide functionalities highly valuable for the user, such as inquiries to the news file, contacts with the press representative, and the possibility of sending a resume in the Human Resources section.

"The greatest challenge of this Web site was to reinforce the image of the Puig Beauty & Fashion Group as a group, a goal which had not been yet transmitted strongly enough in the past. The purpose was to create a corporate page by providing the clearest and most definite profile of the group to the public in general. This required a decision to present only a subdued profile of the various firms comprised in the group," comments Jan Bastiaans, General Manager of DareStep and Creativity Supervisor of the puig.com project.

"This is an exceptional case in the creation of a brand image - adds Jan Bastiaans - since the Puig Beauty and Fashion Group barely had a presence in the off-line communication media in 2001, when the project started. It is for this reason that it might be said that this branding action started from the on-line world, instead of from the traditional off-line world. The group was established as such in 2000, and this site is a key part in the materialization of the corporate image of the Puig Beauty & Fashion Group."

About Darestep

Darestep is the interactive division of Cap Gemini Ernst & Young, specializing in the development of online solutions and projects focused on the area of "User Experience": interactive marketing, creation of interactive concepts, "digital branding", digital design, content and navigation architecture, usability studies and auditing, and "new media". Darestep provides the appropiate messages, the form and the channels required to create a permanent image of the brand in the mind of the user.

About Cap Gemini Ernst & Young

The Cap Gemini Ernst & Young Group is one of the largest management and IT consulting organisations in the world. The company offers management and IT consulting services, systems integration, and technology development, design and outsourcing capabilities on a global scale to help businesses continue to implement growth strategies and leverage technology. The organisation employees around 55,000 people worldwide and reported 2001 global revenues of more than 8.4 billion euros.

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