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SYNGENTA BUILDS NEW CRM DATABASE WITH
PIVOTAL
Cap Gemini Ernst & Young is contributing
its CRM know-how, implementing the solution and training the
users.
Paris, December 10, 2001 - Pivotal Corporation. (NASDAQ:
PVTL; TSE: PVT) announces that Syngenta Agro SAS and Syngenta
Seeds SAS have selected Pivotal eRelationship's CRM solution
to standardize their information systems databases in France.
As of 2002, the solution will be deployed in about a dozen
European countries.
Resulting from the merger of Novartis and Zeneca, Syngenta
is currently the agro-business world leader. Faced with the
growing demands of players in the agronomic and food processing
industries, Syngenta must provide thorough and relevant information.
The company is applying its newly acquired commercial assets
to develop services around its various product lines, and
to build and consolidate its professional image. By standardizing
the different databases of its clients, suppliers, outside
opinion leaders and the agro-business community in general,
Syngenta is reinforcing its commercial resources in order
to:
- check client information in advance of client visits;
- identify all players in the distribution chain to maximize
marketing actions and product information;
- become more familiar with and analyze how players in the
agro-business market are evolving.
As a partner in this project, Cap Gemini Ernst & Young
France is contributing its prior knowledge of Syngenta along
with its expertise in CRM and change management. The project
will be carried out in several phases:
- In the first instance, Novartis and Zeneca contacts will
be merged in a uniform and common database availabile to
all the sales forces. This new database will be updated
and synchronized in real time.
- Pre-existing links and interactions and commercial relationships
with all players in the sector will be identified.
- Syngenta's successful marketing and commercial actions
will be tracked and measured.
Cap Gemini Ernst
& Young
Cap Gemini Ernst & Young is one of the largest management
and IT consulting firms in the world. The company offers management
and IT consulting services, systems integration, and technology
development, design and outsourcing capabilities on a global
scale to help businesses continue to implement growth strategies
and leverage technology in the new economy. The organization
employs about 60,000 people worldwide and reports global revenues
of about 8.5 billion euros (2000 pro forma).
More information about individual service lines, offices
and research is available at www.capgemini.com
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