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February 12, 2001
EUROPEAN RETAILERS NOT YET READY FOR THE
INTRODUCTION OF THE EURO
Findings from a recent survey from Cap Gemini Ernst &
Young
and the Association for the Monetary Union of Europe
There is still a lot of confusion among retailers across
Europe about the transition requirements for EMU, and many
risk missing the 1st January 2002 deadline for the currency
change-over, according to a new survey commissioned by Cap
Gemini Ernst & Young and the Association for the Monetary
Union of Europe (AMUE).
The survey aims to gauge the extent of EMU preparedness of
large organisations in the eurozone. In-depth interviews with
133 retailers across Europe were recently conducted, revealing
worryingly low levels of euro preparedness.
An alarmingly low number (18,8 per cent) of retailers declared
their euro projects to be completed. While the majority of
large retailers have already initiated a euro changeover project,
there is a strong indication that they will run out of time,
with less than 12 months to go. Analysis and past experience
by Cap Gemini Ernst & Young has found that industries
like Retail will require a changeover period of at least 12
months while 70 per cent of the retailers interviewed estimated
that such a project would take less than that to complete.
Roughly a third of the respondents are only in the very early
stages of their changeover projects while slightly more than
15 per cent have not initiated any IT changes whatsoever in
preparation for the euro.
The survey found that low levels of preparedness can be linked
to a lack of information or knowledge about the EMU transition
rules. Indeed, a fourth of the businesses across Europe think
that they can keep internal accounts and bookkeeping in present
currency units after 1st January 2002, whereas a number of
countries have announced that there will be penalties for
not keeping internal accounts and records for taxation purposes
in euro in 2002.
Slightly more than two thirds of the retailers dealing with
credit cards indicated that they intend to accept these in
the present national currency units after the 1st of January
2002. This clearly demonstrates that they seem to be unaware
of the fact that the national currency will cease to exist
as legal tender for all non-cash transactions after the 31st
of December 2001. When it comes to dealing with the new notes
and coins, a very low percentage (8%) of retailers claim to
be ready for their introduction. Nearly a third of the retailers
have not yet addressed this issue.
The survey also highlighted the frequently missed opportunity
for organisations to link organisational changes, necessary
to prepare for EMU and developing their e-business strategy;
only 16 per cent of organisations had linked the two initiatives.
"Our survey shows two worrying trends," said Gerlof
Osinga Retail manager, Cap Gemini Ernst & Young. "Firstly,
organisations seem to overlook the business impact and complexity
of their eurochangeover. We believe they need to move quicker
if they are to be ready on 31st December 2001 and exploit
the new opportunities."
"Secondly, few companies have recognised that euro transformation
and e-business programmes will impact the same areas. They
could be overlooking the benefits of linking these large-scale
projects, which both call for a major reassessment of existing
processes.
"With the euro and the Internet both growing in acceptance,
a new era of a true European Union online marketplace is beginning,
and organisations will have to be part of it if they are to
survive. Together with more effective treasury operations,
transforming a business to the euro now could reap real rewards
for the forward-thinking organisation," said Bernard
Schellenberger of euroTRANSFORMATION Services, Cap Gemini
Ernst & Young.
Since retailing is one of the pivotal industry for introduction
of the euro, they need to prepare early in order to fulfil
their customers needs or it will cost the industry dearly.
It is vital to involve the entire supply chain and staff in
the euro changeover project, to generate a snowball effect
inside and outside the company.
Note to Editors
· The overall sample covered 1,000 organisations in
the euro zone: Austria; Belgium; Finland; France; Germany;
Greece; Ireland; Italy; Luxembourg; Netherlands; Portugal;
and Spain. The retail sample covered 133 in the same countries.
· Of those organisations, 15% had between 200 and
499 employees; 30% had 500-999 employees; and 55% employed
more than 1000 employees.
· The overall sample covered organisations from 8
other industries apart from Retail: Administration and Government;
Banking; Insurance; Manufacturing; Media/Communication; Telecommunications;
Transportation; and Utilities.
· The survey was conducted by research specialist
Infraforces in September and October 2000
About AMUE
The Association for the Monetary Union of Europe (AMUE) was
founded in 1987 by European industrialists who agreed on the
objectives of monetary stability and a Single Currency for
the success of the single market. Companies and banks, which
are members of the AMUE, employ about 8,000,000 people. The
AMUE is a private, non-profit association located in Paris
and active in all countries in the European Union. More information
is available at www.amue.org.
About Cap Gemini Ernst & Young
Cap Gemini Ernst & Young is one of the largest management
and IT consulting firms in the world. The company offers management
and IT consulting services, systems integration, and technology
development, design and outsourcing capabilities on a global
scale to help traditional businesses and "dot companies"
continue to implement growth strategies and leverage technology
in the new economy. The organisation employs more than 59,000
people worldwide and reports global revenues of about 8,5
billion euros (2000 pro forma).
More information about individual service lines, offices and
research is available at www.cgey.com
About Infraforces
Infraforces is a market research company that provides expertise
in the running and co-ordination of a full range of European
business-to-business surveys. Since 1985, its objective has
been to assist companies in their understanding and anticipation
of market trends and expectations. More information is available
at www.infraforces.com.
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