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News & Events
Capgemini and TruePosition Study Confirms Demand for Enhanced Location Services and Identifies Factors to Drive Rapid LBS Adoption
Capgemini U.S. LLC and TruePosition, a leading provider of wireless location products and services, have published the findings of a research effort designed to identify key factors required to facilitate the rapid adoption of next generation location based services (LBS).
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The research confirms subscriber demand for higher value location offerings and the need for improved quality of service levels. The study also revealed the reasons behind slow adoption of location, and suggests that more rapid LBS growth can be facilitated with location technologies and solutions that are more flexible and adaptable, require minimal capital outlay, and are presented in offerings that minimize risk and maximise revenue potential.
The study showed that location-based services, applications that utilize a mobile phone or device’s location data to enable value-added services, ranked high on consumer lists of mobile needs for the purposes of safety, security, and conducting business. The report also identified several factors challenging operators interested in expanding their LBS offerings including segmentation in the LBS value chain, capital intensive vendor offerings, and limited service and system support, and suggests operators be diligent in aligning their business needs with the support capabilities of the available vendors.
As LBS are poised to penetrate the mass market, Capgemini and TruePosition believe there is great promise for mobile operators to capture many LBS-related benefits, especially in the areas of data adoption, product differentiation, and new revenue streams.
Download the full report (pdf).
About TruePosition
TruePosition is the world’s largest company solely dedicated to the development and implementation of wireless location products, services and devices, providing complete solutions to support the wireless location needs of the global marketplace.
TruePosition’s heritage lies in the development of advanced location systems which including handset, network and hybrid location solutions. Its location products are in use today, providing high accuracy location coverage for over 150m people.
In addition to providing industry leading core location technologies, TruePosition supports all levels of the wireless location value chain through its TrueNorthTM MLS (Managed Location Services) offering. TrueNorth MLS provides the broadest base of wireless location technology, services, applications, support and expertise currently available on the market. It dramatically simplifies the value chain, and offers a full range of flexible business models to effectively mitigate operator risk and drive revenue and service activation.
In the US, TruePosition has been instrumental in the development and deployment of E911 location infrastructure for the emergency services, the world’s most advanced high accuracy wireless location system. TruePosition’s customers and partners represent the elite in the global wireless community, including two of the main GSM operators in the US.
TruePosition is a subsidiary of Liberty Media Corporation (NYSE: L, LMC.B).
For more information, visit www.trueposition.com
