More than 70% of IT-dominated social media initiatives through 2012 will fail, according to the Gartner Group. That being said, 79% of Fortune 500 companies currently use Facebook, Twitter, YouTube, or corporate blogs to communicate with customers. Sprint, Verizon, AT&T, T-Mobile, and Comcast all use social media vehicles to share product info, generate user participation around special events, respond to support requests, and more. But what does a truly proactive social media strategy look like?

Learn more about how your organization can develop a comprehensive plan to cost-effectively engage with customers and support your brand.