Vopak, the world’s leading provider of conditioned storage facilities for bulk liquids, wanted to globally standardize its business processes and have a single, customer-facing approach, regardless of the 80 terminals in 32 countries that were providing the service.

Chris Badenhorst, Director, Commercial Excellence & Strategic Projects, explains how Capgemini and Oracle helped Vopak implement an innovative CRM On Demand solution that has turned Vopak into a customer-centric organization and consolidated processes globally.