The Business Case for Product Rationalization

Using GMROI to improve product velocity and profitability.

PDF | 317.56 KB | Last Updated: 10 July 2007

KEYWORDS

Customer Interaction, Optimizing Costs, Consumer Products, Retail

To manage product proliferation, retail and consumer products companies employ a range of tactics, with varying degrees of effectiveness. Analysis based on GMROI can lead to sales increases through product rationalization or opportunities for cost reductions throughout the supply chain.