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Insights & Resources
Profiting From Improved Automotive Accessories Forecasting and Planning
Managing the automotive accessories business through a market penetration-based model
PDF | 2.45 MB | Last Updated: 20 January 2009
As OEMs face stagnant or declining vehicle sales and a tight credit environment in many markets, the added revenue and profit potential of accessories sales takes on greater importance.
This whitepaper presents a new approach to tapping into this key opportunity.
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