In the last three months SAP, Oracle and Salesforce.com have all added Web 2.0 elements to their existing CRM offerings. The term CRM 2.0 has become recognizable, complete with the emergence of new pure players claiming specialization.

The discussion has become so prevalent that Paul Greenberg, author of CRM at the Speed of Light opened a wiki that allows contributors to share a repository of data, documents,videos, audio and other sources of knowledge to support a conversation to create a definition of CRM 2.0 that is universally accepted by the CRM community.

Discover how to change the game with CRM 2.0.