Insights & Resources
Integrated Multi-Channel Retailing
Driving customer loyalty through multi-channel retailing
PDF | 232.76 KB | Last Updated: 17 April 2008
Retailers can drive significant competitive advantage by focusing on the four key elements of Integrated Multi-Channel Retailing:
- Customer relationship
- Channel strategy
- Retail operations
- Integration of systems and processes




Luc Ducrocq
Una Du Noyer
Ron Tolido
Rick Mans

