Insights & Resources
Consensus Demand Planning
Driving towards true synchronization in the retail marketplace
PDF | 241.24 KB | Last Updated: 26 January 2009
KEYWORDS
Optimizing Costs, Supply Chain Management, Retail
As consumer behavior grows more unpredictable and unforgiving, the need for retailers to have the right product mix on the shelf becomes more vital than ever. Poor forecasts lead to inventory imbalances, which lead to stock-outs and overstocks, and unhappy customers.
Consensus demand planning improves forecast accuracy and reduces inventory through communication and collaboration.




Jerry Langhorst
Gary Robinson
Ben Pivar
Dayakar Reddy

