Cars Online 08/09

10th Annual Global Automotive Study: Tracking Consumer Buying Behavior in Both Mature and Emerging Markets

PDF | 1.3 MB | Last Updated: 23 October 2008

KEYWORDS

Marketing, Sales & Services, Technology Transformation, Business Technology, Customer Interaction, Automotive, Consumer Products, Manufacturing

Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive advantage.