Cars Online 07/08

Responding to changing consumer trends and buying behavior.



Download the report

PDF | 426.93 KB | Last Updated: 04 October 2007

Capgemini’s new automotive study identifies changing buying habits driven by growing web sophistication, emerging online tools and “green” issues. The ninth annual Cars Online study – which surveyed consumers in China, France, Germany, UK and U.S. – examines trends in consumer buying behaviour, environmental issues, web usage, lead management and customer loyalty.