Customer Profitability

You are in: Industries We Serve

• Consumer Products
  • Our Consumer Products Solutions
    • ERP Integration
    • Finance & Employee Transformation
    • Service-Oriented Architecture
    • Transformational Outsourcing
    • Agent Technology
    • Consumer-Driven Replenishment
    • Radio Frequency Identification (RFID)
    • Supply Chain Management
    • CRM, Sales & Service Mobility
    • Customer Profitability
    • Global Data Synchronization
    • Trade Promotion Management
    • Business Intelligence
    • Product Lifecycle Management

Analytic Insight for Competitive Advantage

To be successful, consumer products companies must have  a real understanding of which retail customers are the most profitable. Keeping focus on the most profitable customers maximizes a company’s ROI and leads to a better bottom line.

Capgemini’s approach to Customer Profitability focuses on improving a company’s ability to monitor, track, analyze and determine a plan of action for the success of individual brands, sales and marketing promotions, and distribution channels. In short, powerful insight into business performance.

Partnering to Increase Profitability per Customer

Capgemini and Business Objects have been working together since 2002 to jointly deliver Customer Profitability solutions to retail and consumer products clients. Our joint Customer Profitability Solution for the consumer products industry combines the industry-leading Business Intelligence (BI) platform from Business Objects with the industry experience and professional services of Capgemini. The solution helps consumer products companies:

• Understand their retail customers
• Monitor the success of their brands
• Gain insight into distribution channels
• Increase profitability per customer
• Monitor sales and marketing operations and make timely decisions
• Ensure their business is performing against overall goals

This comprehensive solution links strategic and operational goals with analytic insight that evaluates, monitors and improves business performance. It provides a single view of customer relationships and helps increase business by tracking, understanding and measuring enterprise performance against customer goals. This approach helps consumer products companies maximize profitability in:

• Customer profiling
• Sales effectiveness
• Campaign management
• Brand assortment
• Category management

Contact Us

If you have specific business needs or objectives that you would like to discuss, or if you’d like a consumer products specialist to get in touch with you, contact us.