Future Consumer Study

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How Shopper Needs and Behavior Will Impact the Future Value Chain.

DISCOVER THE FUTURE CONSUMER STUDY

Thought Leadership

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How shopper needs and behaviour will impact tomorrow’s value chain.

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New study from Capgemini reveals growing importance of health, sustainability and other rising customer expectations amid shifting environment
2007-09-25

Future Consumer: How Shopper Needs and Behavior Will Impact Tomorrow’s Value Chain

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The consumer products and retail worlds are changing. And the speed of change is rapidly accelerating. To understand why and what the impact will be, Capgemini surveyed over 2,000 consumers. In this film we present our key findings from the “Future Consumer” report and hear from many consumers themselves. Learn more about the Future Consumer Report.

Understanding Consumers’ Needs

The objective of the “Future Consumer” research conducted by Capgemini was to gain a better understanding of consumer needs and behavior over the coming years. Of course, it is impossible to know how consumers really will behave in the future – they don’t know this themselves. Nevertheless, it is important to understand the current preferences and intentions of consumers as a starting point for a new dialogue.

Building on the “2016” Study

The research for this study was focused on the main consumer-related hypotheses from the vision report titled “2016: The Future Value Chain,” published in late 2006 by the Global Commerce Initiative (GCI), Capgemini and Intel. That study assessed the future value chain for consumer goods and the forces that will shape it in 10 years time, and defined a unique vision of the total value chain from manufacture to consumption.

A central element in this vision is the notion that consumers will drive the future value chain. In this context it is essential to have more factual evidence about the direction in which consumers will influence the value chain.

The new research explored the importance of topics such as health and wellness, product traceability, environmental issues, and the use of new/emerging technologies, and how these factors may impact the way consumers buy, receive and use products and services in the future. Improved knowledge into consumer buying behavior should help companies develop and execute more effective strategies in areas such as marketing and advertising, store formats, logistics and transportation, product installation and aftersales servicing.

How well did the hypotheses from the “2016” report hold up? The key findings uncovered through the consumer research tell the story.