Featured Success Story
Capgemini collaborates with Rabobank to launch a new MVNO – RaboMobiel –that offers first-of-its-kind services in the Dutch converged telecommunications and banking space
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Download as PDFLaunch delays are expensive. Every month’s delay can cost in excess of €7.5 million in terms of lost revenue, financing and employee costs. Capgemini has developed a unique “In-a-box” approach to launching telecom operations and services, based on years of experience launching more than thirty telecom operators around the globe. This tried and tested approach enables companies to successfully launch operations in 3 to 6 months.
Capgemini’s world-class team has an impressive on-time launch history spanning a range of telecom sectors including mobile, fixed, internet and digital TV. With practical, hands-on expertise, we work jointly with the client on-site to design and implement a comprehensive launch plan.
Our “In-a-box” approach comprises five key elements:.
Launch Profiling
Capgemini has an extrememly effective launch profile methodology, based on fast and efficient decision making. From product definition to pricing, market assessment to channel strategy, Capgemini helps define the policies to be adopted so that the organization delivers a fully aligned customer experience.
Multifunctional Launch Management
Launching a business in a competitive environment is more than just building a network. With expertise in all elements of the telco value chain, from marketing, to sales, to engineering, customer care, billing and overall management, our team drives the overall launch effort across the entire operations, in accordance with a comprehensive launch plan.
Launch Process Design and Development
Based on the comprehensive launch profile, which details the organization’s operating policies, Capgemini assists clients to design and develop in detail the customer-facing and internal support processes to enable a business to deliver services to customers.
Organization Design and Development
Capgemini assists clients to address organization issues to support launch, including organisational design, recruitment, training and HR management. We conduct a comprehensive resource requirements analysis to define the roles, responsibilities and skills required as well as the organisational set up needed to support launch.
Soft Launch/Business Testing
Capgemini assists companies with the various test phases which will prepare for full successful commercial launch. These tests not only check the compliance of the IT developments, but also certify that end-to-end business processes are up and running and able to deliver a seamless customer experience.
This “in-a-box” approach can be rolled out in different situations. Our experience in this field ranges from fixed or mobile operators, TV channel provider or MVNO launches, to VoIP or TVoDSL services launches.
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If you have specific business needs or objectives that you would like to discuss, or if you’d like a telecom, media & entertainment specialist to get in touch with you, contact us.
