- Automotive
- Our Automotive Solutions
- End-to-End Lead Management
- Optimization of Dealer-Focused Operations
- Web Strategy
- Electrics/Electronics Product Lifecycle Management Integration
- Global Emerging-Market Sourcing
- Master Data Management
- Order-to-Delivery Transformation
- Service and Parts Management
- Service-Oriented Architecture
- Supplier Relationship Management
- Supplier Transformation
- Transformational Outsourcing
- Our Automotive Solutions
Harnessing the Power of the Internet
Thought Leadership
Understanding the dynamics of consumer buying behaviour and customer loyalty
Read moreFeatured Success Story
Capgemini develops Dealer Communication System for BMW to support phenomenal sales in Mexico; helps double spare part orders and increase transactions by 50%.
Download as PDFThought Leadership
Inside the Customer/Dealer Relationship
Qualitative study examining the shift of power and the influence of the Internet on the vehicle buying process in dealerships
Capgemini’s Cars Online 05/06 report found that the Internet is now the number one information source used by consumers when researching vehicles, surpassing family and friends and manufacturer-specific dealers. Web features such as product and price information, vehicle configurators and cost calculators make consumers more likely to buy from that car manufacturer.
Capgemini blends its automotive and Web channel experience with its acceleration tools and methods to help our clients develop and execute a more effective Web strategy. Our approach includes:
- An assessment methodology for benchmarking manufacturer sites.
- A customer needs assessment tool.
- A customer buying lifecycle model with business needs identified.
- Business case/budgeting models.
Accelerating the Customer-Centric Web Experience – A Success Story
Capgemini worked with one global automotive manufacturers to assess its websites around the world and identify areas for improvement. We used our Accelerated Solutions Environment to bring key stakeholders together to develop a strategy and implementation plan to address the competitive gaps and improve the user experience. The proof of success was apparent in the company’s significantly increased scores on the 2005 J.D. Power report on user satisfaction and site quality as compared with the previous year.
Contact Us
If you have specific business needs or objectives that you would like to discuss, or if you’d like an automotive specialist to get in touch with you, contact us.
