End-to-End Lead Management

You are in: Industries We Serve

• Automotive
  • Our Automotive Solutions
    • End-to-End Lead Management
    • Optimization of Dealer-Focused Operations
    • Web Strategy
    • Electrics/Electronics Product Lifecycle Management Integration
    • Global Emerging-Market Sourcing
    • Master Data Management
    • Order-to-Delivery Transformation
    • Service and Parts Management
    • Service-Oriented Architecture
    • Supplier Relationship Management
    • Supplier Transformation
    • Transformational Outsourcing

Transformation through Improved Integration

Lead management is at the heart of an effective sales strategy. Capgemini’s research has found that 75% of European manufacturers and 83% of North American manufacturers identified lead management optimization as the top priority for Customer Relationship Management (CRM). 

Driving Revenue Generation and Sales Effectiveness

Capgemini’s holistic approach is to establish a lead management system that has short-term and long-term benefits, including sales growth, efficiency gains, improved campaign management and fulfillment, automated and improved lead handling, cost reductions, detailed customer knowledge and insight, and a positive long-term impact on a dealer’s operations.

In one example, Capgemini worked with Mazda Motor Europe to implement a new Siebel system for improved CRM capabilities in a consistent and uniform way. In addition, we are working with a leading manufacturer to implement a central, state-of-the-art CRM solution incorporating campaign and sales lead management processes designed to integrate with the processes at dealerships in a closed loop.

Experience Counts

Through our broad and proven experience in automotive strategy, process, infrastructure and retail, Capgemini is well positioned to help deliver effective, integrated lead management systems:

• We develop best practices based on analysis from multiple sources, such as respected dealer peers and comparisons of top- and low-performing dealers.
• Our extensive CRM practice delivers tools and methods to assess dealer and customer requirements.
• Our proven approach to business transformation — including both process and people — provides manufacturers and dealers with the techniques needed to successfully implement and create lasting success.
• We are an acknowledged thought leader in automotive CRM and retail through research such as our annual Cars Online study.

Contact Us

If you have specific business needs or objectives that you would like to discuss, or if you’d like an automotive specialist to get in touch with you, contact us.