What is Master Data? A way of describing it could be:

• Enterprise-wide data and facts describing key business entities


• Prerequisite for SOA


• A way to provide consistent, comprehensive core information across an enterprise


• Is captured once, on time, accurately, completely, correctly and consistently thus enabling master data quality


• Is stored in a way that guarantees integrity and a single place of reference


• Is made available to those who need it, whenever they need it, both internally and externally.

Results could be:
Effectiveness

• better information and leads to improved decision making

Efficiency

• Reduced time required for data cleansing


• Reduced time for data alignment across applications


• Reduce analyst time preparing and delivering reports

Standardization

• Multiple hierarchies can be managed efficiently


• New projects ramp up faster


• Time for data modifications is faster

Master Data could be one of the tools of combining standardized frameworks with individual creativity. Of course doctors must be like “pilots” but in some situations the “artist” must be allowed. An small example is using custom procedure trays and kits. A surgeon can chose individual trays within a Master Data frame.