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      <title>CTO Blog</title>
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      <description>Capgemini&apos;s thought leaders and advisors on technology</description>
      <language>en</language>
      <copyright>Copyright 2008</copyright>
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         <title>21st Century Business Architecture?</title>
         <description><![CDATA[<p>Every now and then I, like many of us, like to take a step back, slow down, and have a good old think about what’s really going on. Preferably on a summer evening with some good company and a glass of something cold – but I’m digressing. </p>

<p>It never ceases to amaze me how new ways of working emerge when information and services, from many different sources, are available to anyone, anytime, anywhere. </p>

<p>What’s really fascinating is that these new ways of working aren’t the preserve of the corporate strategists - communities of people, both as employees and as individuals, are often generating them. In fact, the IT we use as an individual is often more sophisticated than the IT we use at work. </p>

<p>The world is exponentially more connected and each connection fuels more connections. This level of (increasing) connectedness is unprecedented. At the same time, we are witnessing an unprecedented level of ‘business-technology fusion.’ People and machines, business and IT, are becoming fundamentally fused (even without the science-fiction, recall the last time you left your phone at home and for most it feels like a part of you is missing!) </p>

<p>How might we view our changing world? Here are some concepts I’ve collated from the great and good over the past months. Whether one agrees with the specific definitions or not, what each of them describes in spirit is an undeniable reality and the onward march of each is inevitable:</p>

<p><em>• Co-value creation (I use this quite a bit)<br />
• Exponential globalisation<br />
• Collaborative innovation<br />
• Prosumerism (a personal favourite!)<br />
• The long tail<br />
• Connected everything<br />
• No frontiers automation<br />
• New business model innovation<br />
• Information centricity<br />
• Interaction centricity<br />
• Mashed up corporations<br />
• World 2.0<br />
• Supply to demand chain, and<br />
• Unbundled everything</em></p>

<p>While these are all useful strategic concepts they are more of an effect than a cause. And so for the balanced view we should peek into the cause too. </p>

<p>How might we describe the cause? I like to use the phrase ‘Information & communications technology society’ to describe the shift in the macro-environment and to my mind there are three causal trends:</p>

<p><br />
<strong>#1    Everything and everyone becoming connected<br />
#2    People and machines becoming fused<br />
#3    Product-based to service-based economy</strong></p>

<p><br />
The intriguing aspect is that each of these is opposite to the culture baked into many business models in use by mature organisations today. </p>

<p>I’d actually go further and say successful 21st century business and government is based on a business model which has all of the 3 trends considered foundationally, and which understands that people are people:</p>

<p><br />
<span class="mt-enclosure mt-enclosure-image"><img alt="ba21.JPG" src="http://www.capgemini.com/ctoblog/ba21.JPG" width="553" height="324" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;"/></span></p>

<p>This picture emerged from a stimulating conversation I had recently with <a href="http://www.restoration-partners.com/">Ken Olisa</a>, and I’d love to hear your views. </p>

<p><br />
</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/05/21st_century_business_architec.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/05/21st_century_business_architec.php</guid>
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         <pubDate>Thu, 08 May 2008 15:20:16 +0100</pubDate>
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         <title>Enterprise SOA without Enterprise Architecture – hunting for treasure without a map?: Guest blogger - Jonathan Ebsworth</title>
         <description><![CDATA[<p>With SAP Sapphire coming up it was only natural to find myself talking with my colleagues Jonathan who leads the UK practice and Frank who leads the Dutch practice about the changes and challenges in the ERP world. Not surprisingly both had some clear opinions based on their work and I suggested that both should share them via guest pieces on the CTO Blog. The first is from Jonathan. </p>

<p>I have been working with SAP NetWeaver and the developing Business Process Platform since 2003. In that time I have seen the emergence of a rich and increasingly complete SOA-enabled software platform. Despite some interesting development around Enterprise Architecture in that time, I wonder whether much has changed in typical SAP implementation projects?</p>

<p>The potential of the Business Process Platform is substantially different than yesterday’s CRM, ERP, SCM etc. platforms. Delivering SOA-enabled business content on a rich infrastructure offers the possibility of some very different deployment models for business solutions. Too often I find that the SAP team within the client organisation acting as the sole custodian of SAP solutions and that the Architecture Team (if one exists at all within the customer’s organisation) seen as the ‘enemies’ of the SAP team. Too often the Enterprise Architects are not even interested or engaged sufficiently in guiding and shaping the development of those SAP deployments within their business. If they do try, then they tend to operate out of their old-fashioned custom developed software paradigms. We are also frozen into the old way of very large-scale project deployments of business solutions – when, in fact we could be moving to a more rapid finer-grained deployment and enhancement of business capability.</p>

<p>How can we pull the world of the Enterprise Architect together with that of the SAP practitioner? <br />
</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/05/enterprise_soa_without_enterpr.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/05/enterprise_soa_without_enterpr.php</guid>
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         <pubDate>Wed, 07 May 2008 07:54:13 +0100</pubDate>
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         <title>It&apos;s okay Cyber Storm II has passed</title>
         <description><![CDATA[<p>Hands up all those who knew that we have just had the largest exercise ever to test the preparedness for a cyber storm attack on the communication infrastructure of ‘western civilisation’? You didn’t know about this? Cyberstorm II, as it is named, was organised by the US Department of Homeland Security to test how well IT Infrastructures and Government agencies would survive in the event of a determined cyber attack designed to break the Internet, and other communication mediums. It was a big, and well organised, affair with 18 federal departments, and more than 100 US and global enterprises, from right round the world, as well as some key technology vendors, such as Cisco, taking part.</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/05/its_okay_cyber_storm_ii_has_pa.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/05/its_okay_cyber_storm_ii_has_pa.php</guid>
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         <pubDate>Mon, 05 May 2008 08:29:56 +0100</pubDate>
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         <title>The Index of Convergence - Chris Yapp</title>
         <description><![CDATA[<p><em>By guest blogger, Chris Yapp</em></p>

<p>I wanted to share this post with you. Chris is a leading industry figure and a close colleague. We’d be fascinated to hear your views on Chris’s idea of an Index of Convergence. </p>

<p>I hope you enjoy this as much as I did when I read it.</p>

<p><em><strong>Index of Convergence – Chris Yapp</strong></em></p>

<p>Thirty years ago this month I took delivery of a Decwriter II and an acoustic coupler. It could deliver 110 baud and on a good day 300. I sent my first email! We often talk about the exponential change and the rapid innovations in IT. Certainly I’ve seen over my career moves from hundreds and thousands to Mega, Giga and Terra on the one hand and down to the nano on the other.</p>

<p>Yet last week, I was talking to a client who was still struggling to make a business case to upgrade from office 97 meet financial hurdles. If we really were making exponential change surely this wouldn’t be so hard?<br />
</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/05/the_index_of_convergence_chris.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/05/the_index_of_convergence_chris.php</guid>
         <category></category>
         <pubDate>Thu, 01 May 2008 12:59:37 +0100</pubDate>
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         <title>Are eBay – changing their game?</title>
         <description><![CDATA[<p>When one of the companies seen as a founder of the ‘web for people’ movement starts to change its stance then it creates a lot of interest, and a lot of comments. After all this time, and building certainly one of the world’s largest community sites, eBay is changing its fees and rules in such a way that there has been an outcry that this now favours businesses, and will dismantle the ‘individual and ‘trust’ model that it pioneered. The moves come direct from the new CEO John Donahue whose vision is to upgrade eBay so it is less of a flea market and more of a shopping mall.</p>

<p>The shift in fees, announced back in February 2008, certainly helps volume sellers at the expense of individuals selling their unwanted items, as they; on one hand lift the eBay cut of the transaction from 5.25% to 7.25%, whilst offering volume discounts of up to 40%; on the other hand they reduce the listing fee by up to 33%. Both moves that favour, and presumably encourage, the business seller, hence my comment is this a game change in the business model?</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/04/are_ebay_changing_their_game.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/04/are_ebay_changing_their_game.php</guid>
         <category></category>
         <pubDate>Wed, 30 Apr 2008 08:37:43 +0100</pubDate>
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         <title>What is the definition of Middleware these days?</title>
         <description><![CDATA[<p>I have been listening to presentations by some of the big vendors on their ‘Middleware’ strategies, products, and capabilities over the last month and I no longer think I understand the term Middleware in quite the absolute way that I did. What I can’t decide is if there is a generic redefinition that we should all be updating our understanding to grasp, or not.</p>

<p>The old definition was pretty clear and linked to the technology and the needs for interconnection between applications, and systems which were inherently separate vertical stacks. But now I see it being used to cover a much wider range of topics, and most, if not all, of them relate to what I would describe as ‘business’ activities. Take a look at <a href="http://www.oracle.com/products/middleware/index.html">Oracle Application Integration Architecture, AIA</a>, to see what I mean the Oracle definition now includes Business Intelligence as an example.</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/04/what_is_the_definition_of_midd.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/04/what_is_the_definition_of_midd.php</guid>
         <category></category>
         <pubDate>Mon, 28 Apr 2008 07:36:30 +0100</pubDate>
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         <title>Extract, Transform and Load – now available for MashUps</title>
         <description><![CDATA[<p>As more and more enterprises move to adopt MashUps the question of what content, and from where is it coming, is being asked more and more often. I guess it's part of the move we are all taking part in from using structured data, created by our own computers, to an increasing use of unstructured data, which could be described as created, and used by, people with the resulting ‘inconsistencies’. </p>

<p>Users are increasingly recognising the value of a MashUp to combine this mass of unstructured content found on the Web into a focussed view that suits their requirements. Maybe we should coin the term ‘structured presentation’? A well built MashUp is truly a satisfying experience, producing the same feelings in the user as I think the spreadsheet must have produced when they first experienced it. Freedom to do what I require the way I need it to be done.</p>

<p>However there are a couple of concerns; </p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/04/extract_transform_and_load_now.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/04/extract_transform_and_load_now.php</guid>
         <category></category>
         <pubDate>Mon, 21 Apr 2008 08:30:09 +0100</pubDate>
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         <title>My Laptop, Your Laptop</title>
         <description><![CDATA[<p>It’s something I particularly like to do when speaking at Open Source conferences, where the sentiments every now and then just tend a bit too much towards the politically correct. <em>Open Source is Free, Green, Saving the World and – most importantly – helps us to battle the dominance of the Y<a href="http://www.microsoft.com">ou-Know-Who guys</a></em>. Yeah. Right. In these cases, it always seems appropriate to dedicate a few minutes to the important work of the <a href="http://www.gatesfoundation.org/default.htm">Bill & Melinda Gates Foundation</a> at the beginning of the presentation.</p>

<p>Just a bit of warm bonding with an audience. There’s nothing like it.</p>

<p>But admitted, during the recent <a href="http://www.friprog.no/ez/">Go Open conference in Oslo</a>, I saw an excellent example of what the Open Source is donating to the real world. I have <a href="http://www.capgemini.com/ctoblog/2007/07/meshnetwork_bunny_ears.php">written</a> about it before, but the <a href="http://www.laptop.org">XO ‘100$ laptop’ of the One Laptop Per Child foundation</a> still manages to inspire more and more people. After <a href="http://people.opera.com/howcome/">Håkon Wium Lie</a>, the brain behind the <a href="http://www.opera.com">Opera browser</a> and a true <em>IT Rockstar</em> in Norway, had showed a XO during his speech, the podium was swarmed by people that just wanted to touch and feel that small, very green-painted wonder machine.</p>

<p>Although the XO is not an open source community initiative (<a href="http://www.laptop.org/vision/people/">others </a>are responsible for that), it does run completely on free software, which obviously helps to keep the production price low. The OLPC initiative is extremely relevant, as it aims to educate the children in our world, and I encourage all of you to <a href="http://laptopfoundation.org/en/participate/">donate</a> to it and tell it to others.</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/04/my_laptop_your_laptop.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/04/my_laptop_your_laptop.php</guid>
         <category>Innovation</category>
         <pubDate>Fri, 18 Apr 2008 20:13:10 +0100</pubDate>
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         <title>Exit Yahoo – an early end to technology innovation?</title>
         <description><![CDATA[<p>I am pretty sure like everyone else you have been following the Yahoo saga, starting with the shock of the bid with Microsoft, through all the twists and turns. I am not going to comment on the commercials of this; not sure anyone needs more on this given all the coverage I have seen to date in the Press and online! What interests me is the early stage potential consolidation of what I would describe as a technology market that has yet to become mature and the impact that has on the technology.</p>

<p>By the way for those not keeping up with the news so called ‘white knight’ <a href="http://www.pcworld.com/businesscenter/article/144551/aol_buys_search_company.html">AOL has now gone off and bought a search company</a>, albeit perhaps not a general search engine, but a more focussed one. Meantime other names are being quoted, or speculated, as being interested, and the list now includes Google, (of course), and News Corp. At some stage all markets become mature and consolidation occurs, witness the recent main software vendor’s activities in buying up smaller companies, but this is usually a sign that innovation in the market, or the products, is now slow and revenue growth needs to come from this route.</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/04/exit_yahoo_an_early_end_to_tec.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/04/exit_yahoo_an_early_end_to_tec.php</guid>
         <category></category>
         <pubDate>Thu, 17 Apr 2008 08:53:12 +0100</pubDate>
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         <title>Blogging is maturing and that means changing</title>
         <description><![CDATA[<p>I am normally rather cautious about Nicolas Carr blogs as he does seem to like to go for the controversial, and sure enough some six months back he posted <a href="http://www.roughtype.com/archives/2007/10/when_economists.php">one about Blogging in which he questioned its value</a>. A sort of ‘Does Blogging Matter’ to paraphrase his original controversial publication ‘Does IT Matter’. Strangely enough his premise was that maybe successful Blogs are too popular, and take too much effort to maintain. </p>

<p>The principle part of his argument was related to a <a href="http://gregmankiw.blogspot.com/">comment by Greg Mankiw</a>, a Harvard professor with one of the world’s most widely read economist’s blogs, that he was disabling the comments section as it was taking too much of his time to respond to all the posts. Actually if see the original view it was that ‘poor quality’ and ‘inappropriate’ posts were becoming a big issue. I can relate to that as we are continually receiving posts asking for jobs, but I was interested because I have been seeing another reaction to commenting on Blogs. In my case I see more comments by direct personal emails then I see as publicly posted comments, and at the same time the number of readers continues to rise suggesting (I hope!) that the content is at least reasonably interesting.</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/04/blogging_is_maturing_and_that.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/04/blogging_is_maturing_and_that.php</guid>
         <category>Innovation</category>
         <pubDate>Wed, 16 Apr 2008 08:32:39 +0100</pubDate>
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         <title>The Semantic Web may be becoming more likely with RDF</title>
         <description><![CDATA[<p>In recent posts I have touched on the challenges of too much content, too little context, together with the further challenge of the sheer number and types of devices that will create and use data  http://www.capgemini.com/ctoblog/2008/03/communications_convergence_or.php. I was even pretty provocative about whether master data has become an IT department distraction that is slowing down business requirements for ‘better’ and ‘faster’ decision making by using content in a more personal manner http://www.capgemini.com/ctoblog/2008/03/master_data_has_it_become_a_ba.php. So I think it’s about time I got a little more positive about at least one potential solution.</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/04/the_semantic_web_may_be_becomi.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/04/the_semantic_web_may_be_becomi.php</guid>
         <category>Innovation</category>
         <pubDate>Mon, 14 Apr 2008 07:46:55 +0100</pubDate>
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         <title>Demonstrating for Freedom 2.0</title>
         <description><![CDATA[<span class="mt-enclosure mt-enclosure-image"><img alt="ooxml demo.jpg" src="http://www.capgemini.com/ctoblog/ooxml%20demo.jpg" width="500" height="334" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;"/></span>
For some reason, I continue to bump into demonstrations. Last weekend I visited London and many roads were blocked due to the Olympic flame passing through. And a few days ago I returned from keynoting the <a href="http://www.friprog.no/ez/index.php?/nor/English">Go Open conference in Oslo</a> - a very well organized event which attracted a solid audience of 600, all interested in open source and open standards – and it resolved into a <a href="http://blogs.freecode.no/isene/2008/04/09/quick-report-from-the-norwegian-%20ooxml-demonstration/">demonstration</a> too.<br><br>
Although the happening in Oslo obviously was not on the same page as the one in London, I definitely could sympathise with the genuine emotions of the 150 people that showed up, protesting against the decision of the Norwegian standard body to approve Microsoft’s <em>OOXML</em> as an ISO-standard: a – well – rather strange democratic process since an overwhelming majority of the assigned  technical committee had voted against it.<br><br>
There is obviously a lot at stake in the world of standards for ‘office’ documents. But personally, I fail to see why an established organisation like ISO <a href="http://www.ip-watch.org/weblog/index.php?p=986">would approve a standard</a> which overlaps considerably with an already in 2006 approved open standard (ODF, the <em>Open Document Format</em>). The very point of standards is that they bring simplicity and unification. Approving multiple, incompatible standards destroys these qualities.<br><br>
Or was that the point in the first place?<br><br>I am not even diving into the discussion why a 6000+ page standard (which is said to include all bugs) would successfully qualify for approval. I guess it is now up to the market to establish the true standard, no matter what ISO decides. Luckily enough, governments and corporations can still make their own choices. If not, you’ll find me carrying around demonstration boards soon enough too.<br><br>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/04/demonstrating_for_freedom_20.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/04/demonstrating_for_freedom_20.php</guid>
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         <pubDate>Sat, 12 Apr 2008 12:24:05 +0100</pubDate>
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         <title>Seduced by the Apple: not so invisible infostructure</title>
         <description><![CDATA[<span class="mt-enclosure mt-enclosure-image"><img alt="apple_tc.jpg" src="http://www.capgemini.com/ctoblog/apple_tc.jpg" width="413" height="170" class="mt-image-center" style="text-align: center; display: block;"/></span>
Did I ever tell you that I am sort of a hardcore Apple fan? Nah, probably not.<br><br>

<p>The thing is, the way they package technology into solutions that touch the heart of their clients is simply unmatched. And the rest of the IT industry can learn from it. Take for example the new <a href="http://www.apple.com/timecapsule/">Time Capsule</a> product: when I was in London last weekend (unexpectedly enjoying snow and some things happening around a <a href="http://news.bbc.co.uk/2/hi/uk_news/7332942.stm">torch</a>) I witnessed it life for the first time in the <a href="http://commons.wikimedia.org/wiki/Image:Apple_Store_Regent_Street_London_UK-2005-09-24.jpg">Apple Store in Regent Street</a> and I bought it immediately trough the Internet when I returned home. It essentially just happens to be a backup device, but it is wireless and looks like a piece of art. It works in the background, in real-time synchronised with one or multiple computers (best of course Apples, equipped with Time Machine software, but even Windows PC’s will do) and it comes with half a terabyte of storage (or a full terabyte, if you want to backup your entire neighbourhood).</p>

<p>In our new vision document <em>TechnoVision 2012</em> – much more about it soon on this blog – we introduce the concept of <em>Invisible Infostructure</em>: an information-rich business and technology infrastructure that is virtual, remotely managed, self-configuring and delivered as a utility, thus almost perfectly invisible to its users. This device fits perfectly in that vision, but then again, who want this little cutie to be invisible…</p>

<p><em>Seduced by The Apple</em> again. How do they do it? And how can we copy it to deal better with our everyday business / IT challenges at work? For the very, very first time in my life I consider making a backup to be a <em>cool</em> activity. That’s a monumental  achievement. Period.<br><br />
</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/04/seduced_by_the_apple_not_so_in.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/04/seduced_by_the_apple_not_so_in.php</guid>
         <category>Technology</category>
         <pubDate>Fri, 11 Apr 2008 09:56:57 +0100</pubDate>
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         <title>An Ocean of Calm</title>
         <description><![CDATA[<p>Yesterday I had the great opportunity to facilitate a round table discussion with some retail ‘captains of industry’, as part of the annual <em>What’s Going On In Retailing </em>conference. The topic for the discussion was <em>Innovation</em>, and I felt I should briefly share two interesting insights.</p>

<p>First of all, some of the successfully innovating retailers pointed out that innovation can only flourish on a foundation that is stable, effective and rationalised. As one of the discussion partners said “if you explicitly want to reserve one day a week for all of your employees to be involved in innovation, that is something you must be a able to permit yourself first”.</p>

<p>Another introduced the concept of an<em> Ocean of Calm </em>as the state a company must achieve, before it can innovate over and over again. An almost ZEN-like approach that actually resonates very well with the findings of our recent <a href="http://www.capgemini.com/services/consulting/transformation/cio-survey/">CIO Survey 2008</a>: companies that are using IT in the most innovate way are also the companies that control and manage their existing IT infrastructure and business applications much better than average</p>

<p>Secondly the conclusion was drawn that – sadly – real breakthroughs in innovation in many cases only occur in a time of crisis. It takes a lot of persuasion to change the organisation and people if they don’t really have to. And although increased transparency in strategy, measures and results certainly helps (it sure did for <em>C&A</em>, winners of the Connect Retail Award 2008), sometimes there is nothing left than to happily embrace crisis as the trigger for transformation.</p>

<p>So it’s the <a href="http://www.capgemini.com/ctoblog/2008/01/crisis_hurray_crisis.php">Crisis, Hurray, Crisis!</a> once more. It’s probably just what <em>has</em> to happen before you enter the Ocean of Calm.<br><br />
</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/04/an_ocean_of_calm.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/04/an_ocean_of_calm.php</guid>
         <category></category>
         <pubDate>Thu, 10 Apr 2008 19:05:37 +0100</pubDate>
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         <title>Social Networks think again about business models</title>
         <description><![CDATA[<p>Some time back I commented on the fact that advertising cannot be the revenue earning business model for every activity, and in particular I wondered if Social Networks really had yet found the answer to this question, especially after FaceBook got hit for its ‘novel’ approach to ‘understanding’ and promoting its members' interests to advertisers.</p>

<p>It really does seem that the old model of dog years to mark Internet progress has re asserted itself as the speed of answers to posted thoughts and ideas seems to be going ever faster. I guess you may have read the MySpace announcement of a revenue earning business set up with the big music labels in competition to iTunes? If not then you can find a selection of posts. The <a href="http://profile.myspace.com/index.cfm?fuseaction=music">official site</a> is pretty worthy, and dull, to get the vibes on this from, so if you missed it the news report from <a href="http://www.infoworld.com/article/08/04/04/MySpace-launches-music-service_1.html">InfoWorld</a> is a good place to catch up, but some of the blogs are more interesting and the <a href="http://www.readwriteweb.com/archives/myspace_music_store_wheres_the_long_tail.php">readwriteweb site</a> carries a particular one that brings me to my point, with a comment on this being beneficial to the ‘long tail’ of music more than the mainstream acts.</p>]]></description>
         <link>http://www.capgemini.com/ctoblog/2008/04/social_networks_think_again_ab.php</link>
         <guid>http://www.capgemini.com/ctoblog/2008/04/social_networks_think_again_ab.php</guid>
         <category>Innovation</category>
         <pubDate>Wed, 09 Apr 2008 08:21:31 +0100</pubDate>
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