Web 2.0; Build your own or take it integrated?

Interesting question, and the first reaction to it will be around traditional applications and suites, but that’s not the issue here as that part of the topic is well understood. It’s the moves by IBM through Lotus Connections contrasting with those by Yahoo, Google and others that interests me. Three days separated the announcement by IBM on their integrated approach to what they head lined as the business case for moving social computing into the enterprise, and the Yahoo announcement of opening the API for 249 million users of Yahoo mail.


Put simply IBM believe that the best route to value in the business will be delivered an integrated set of services, where as Yahoo, and others, from the social computing world clearly think that best of breed integration through Open APIs is the better route. Now if you are the CIO the Lotus offer looks like a good way of getting all the advantages in a manageable way, but there are some new issues to think about. Its not only going to be will users brought up using the Web 2.0 social computing model accept this?
Maybe we are over estimating the user aspect, after all my experience is that users mostly care about getting the job done more than the actual workings of the technology. If that is true then a good quality well integrated set of tools will not just be acceptable, but down right welcome, assuming that the user interface is right. That probably means abandoning the traditional ideas of designing user interfaces and learning from the Web 2.0 sites.
There is another aspect that really concerns me, and should concern the CIO too; will adoption of an integrated suite mean the start of a lock in situation? The obvious answer is no, look at all the open APIs, but the not so obvious thought is around a lock in to a working method that doesn’t become mainstream? Remember what has happened to Lotus Notes over the years?
One of the most innovative and beneficial ways of working to arrive in the PC era, followed by large scale adoption in knowledge worker areas. Even Microsoft praised Notes, and wished that they had come up with it. Where is Lotus Notes on the CIO radar today, even though the same features are still there, enhanced over the years? Yup, there’s the problem, and I sincerely hope that this doesn’t happen again as I really like what IBM are doing to once again put Lotus at the fore front of innovation in this new era of technology.
There is little doubt that we are on the edge of the next generation, and just as with the PC era, the users are making the moves to drive the changes, this drives a requirement for the CIO to act. The issue is how much this should be a strategic action, as in an enterprise wide rollout, versus a local piloting in those hot spots that need something done now. Think strategically, but act local, might be the best advice meaning; there is a case, and a need, to act now in certain areas of the business, but treat this as the opportunity to gain further experience before going for a strategic commitment. Would I try a pre integrated suite? Yes, as it’s got to be a good way to get a fast and proven result in what is still a relatively untried area, but I would also want to see how the most experienced Web 2.0 aware users got on with it too, and would take carefully note on the ‘differences’ they perceive in the working methods.

About the author

61.thumbnail Web 2.0; Build your own or take it integrated? Capgemini Global Chief Technology Officer, Andy is a member of the Capgemini Group management board and advises on all aspects of technology-driven market changes, together with being a member of the Policy Board for the British Computer Society. Andy is the author of many white papers, and the co-author three books that have charted the current changes in technology and its use by business starting in 2006 with ‘Mashup Corporations’ detailing how enterprises could make use of Web 2.0 to develop new go to market propositions. This was followed in May 2008 by Mesh Collaboration focussing on the impact of Web 2.0 on the enterprise front office and its working techniques, then in 2010 “Enterprise Cloud Computing: A Strategy Guide for Business and Technology leaders” co-authored with well-known academic Peter Fingar and one of the leading authorities on business process, John Pyke. The book describes the wider business implications of Cloud Computing with the promise of on-demand business innovation. It looks at how businesses trade differently on the web using mash-ups but also the challenges in managing more frequent change through social tools, and what happens when cloud comes into play in fully fledged operations. Andy was voted one of the top 25 most influential CTOs in the world in 2009 by InfoWorld and is grateful to readers of Computing Weekly who voted the Capgemini CTOblog the best Blog for Business Managers and CIOs each year for the last three years.




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2 Responses to Web 2.0; Build your own or take it integrated?

  • Niraj J says:

    To me buying a web2.0 product defeats the purpose of of web2.0 and communities.
    Refer http://www.gandalf-lab.com/blog/2007/04/software-as-service-or-is-it-community.html
    The point I am making in the blog is that the value of a community comes from its size and usage. The notion of creating sub-communities in organizations (essentially exclusive clubs) is going to fail.
    Why would I have two blogs. (one facing co-workers and the second one facing the world).
    Why would I contribute to a WIKI on say Business Intelligenc internally in my organization and also contribute to something like DMRReview .
    I can see the value of any technology that acts as a mouthpiece for communication (potentially in the form of Blogs) but I would hardly call that Web2.0 as it will probably not be interactive and would not democratic

  • Niraj J says:

    I must also say that I am saying that IBM will not do well with this service. I am sure that just the newness of such a thing will probably replace and compete with Sharepoint. But the role it will take in the
    Enterprise will boil down to “One way communication” and document repository.
    I would hardly call it Web2.0

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