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« The 100 Best Web Apps are …and you voted for them! | Main | SOA – Case proven internally on cost, but not yet on value? »
Google and Green
Corporate Social Responsibility – and specifically green IT – is one of those terms lots of people are talking about but still seems to be 101 of 100 on the real to-do list of the CIO. But let’s just go with this for a moment especially in light of Ron’s recent blog.
It’s not just about switching the PC off at night of course – the end-end environmental cost through design, production, use and de-commission all needs to be factored in.
But perhaps UK’s Manchester City Council is providing a hint of things to come.
It’s working as part of a UK government initiative to reduce carbon emissions from energy production by reducing the energy requirement of personal computers by 98%.
The "green PC" service works by hosting functions such as office applications on data centres rather than on individual computers - but with the real evolution being that the centre is powered specifically by renewable and non-fossil fuel. Interesting enough from a consumer perspective but let’s think where the trend might lead us to in the corporate world for a moment.
Connect the rise of dedicated data centres using low emission energy sources, emerging carbon trading and tax considerations, and the rise of SaaS and I don’t believe it’s too far a stretch of the imagination to think of the Green agenda making SaaS even more of an economic reality.
For once the CFO and the users might have a beautiful connection – applications users want that work with the Web model, and that are genuinely cheaper and not only that, potentially future tax efficient.
The death of the PC, e.g. in 2001 and more recently, has been talked about for some time. And for sure this doesn’t signal the death – but it’s a future economic reason why its ubiquitous nature is perhaps not so assured.
And if I was Google Apps (and indeed the rest of the SaaS market) I’d be wondering whether my future just might be very bright, and very Green.
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Comments
# on June 26, 2007 9:02 PM, Mark Nankman said:
Here's an idea that I have picked up on the internet some time ago (I can't remember where ). The idea is to be able to label a website as carbon neutral. Such a label would require some sort of certificate that is valid for a certain period. It shouldn't be too difficult to calculate the amount of energy - and thus the amount of carbon emission the website contributes to - required by this website to keep it live in that period. The above mentioned label would require a registered and public certificate. The cost of that certificate should be used for planting some trees or something to counterbalance the carbon emission caused by the website.
# on June 27, 2007 9:17 AM, Barada Sahu said:
One reason that the PC has survived over the years is because of issues with ownership of data. I still see this as a sort of stumbling block for SaaS.
The green IT issue might make sense (in the future) for migrating to centralized systems but it still would require client machines to access the centralized system nevertheless.
# on June 27, 2007 11:36 AM, Zaffer Khan said:
I agree to Barada's point. There are lots of possibilities to resolve the Client Machines' Issue in the near future. Still, security would be an area of concern, not to mention the cost of replacing technology in place of current Client Machine Usage.
Carl, I would appreciate your comments.
# on June 27, 2007 12:43 PM, Carl Bate said:
Hi guys - really good points.
On the security issue I'd offer that the debate around moat security versus de-perimeterised security has been had and the consensus is the latter is by far the more secure general purpose model. The technicalities aside, it’s often highly important for organisations to be able to share information with not only staff in multiple locations (both home and office), but of course customers and partners too – and the Web of course provides the ubiquitous infrastructure to make this happen. So, which is more secure - an on-premise solution which has been evolved to allow external access or a Web SaaS application which has Web security models built-in from the start? Or data which is stored on thousands of individual PCs versus data which is stored in one location? The answer of course is both models can be secure or insecure within the specific end-end environment – but my point is, in my view, current security models are not necessarily more secure than Web security models (in fact I believe Web models are inherently more secure). Not only that, document centric security, as opposed to application centric security, fits neatly with the Web model and is used as a basis for securing information in highly secure situations.
On the cost point, for many organisations the attraction for thinner devices is the total cost of ownership – many organisations are seriously considering the model in the context of PC (and related services such as network) costs. Other major organisations are also replacing private networks with Internet – so I believe there are compelling arguments from a TCO perspective.
As ever, no one size ever fits all - but the economics of SaaS today, and SaaS plus Green tomorrow, I believe strongly add to the tipping point for broader adoption of thinner devices – but of course _not_ the death of the PC! - and I’d offer strongly as something to be explicitly considered in today’s strategy, planning and execution activity.
# on July 1, 2007 9:11 AM, Zaffer Khan said:
Thanks alot for your valuable comments. It was really interesting.
How successful is SaaS Implementation for a complete ERP Systems?
Pros and Cons would be appreciated!!!
# on July 3, 2007 4:04 PM, Carl Bate said:
Thanks and a pleasure - it's a fascinating topic.
Re. SaaS - pros and cons - it is an interesting question - but perhaps a focus on some fundamental truths of business IT is the place to start to help shine a light on SaaS. Will post an entry!
cheers,
Carl