internet is dominant research tool
use of social media and other online tools (in percentages)
influence of positive and negative comments on buying decisions
importance of user-generated content on dealer and brand sites
likelihood to purchase vehicle over the internet
primary reason to purchase vehicle over the internet
willingness to travel to a dealership in 2011
vehicle buying cycle continues to contract (in percentages)
most useful mobile/smartphone applications (in percentages)
CARS ONLINE 11/12
Discover the headline findings of our annual automotive consumer research
CAPGEMINI ON TWITTER
CAPGEMINI ON FACEBOOK
CAPGEMINI ON YOUTUBE
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