As promised in my last blog post, the focus this time is very much around the challenges of Intellectual Property, (esp. copyright), in a cloud context. Content protection is one thing, but establishing exactly what one can and can’t do with...
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Content Security and the Cloud
Following on from my previous post about storage in the cloud, the topic of content security, (aka how do you secure what is already stored in the cloud?), seemed like a natural next stop, hence this post no. 3 in the cloud series. What does it take...
Read moreDigital marketing technology usage and value matrix
eConsultancy and Adobe recently collaborated to produce the Europe area Digital Marketing Insights report. As always the report was packed with some great data and advice.Two charts on marketing technology usage, impact on bottom line, and resouce...
Read moreGoogle's hidden keywords - industry points of view
Last week Google made a change to referral data they send to web analytics products. If the searcher is logged in to Google they will hide the keyword the user searched for. Google are claiming this is to maintain privacy and have only applied it to...
Read moreDigital Content and the Cloud
This is first in a series of posts about cloud computing and digital content which will look at some of the immediate impact, as well as emerging and potential future trends of digital content in the context of cloud computing. Once upon a time,...
Read moreSpoilt for choice
Do you often find yourself, standing in the confectionery isle of a supermarket, looking at around 7-10 different packets of biscuits, unsure of which to choose? The one with nuts, or the one with chocolate chunks, oh wait, what about the one with...
Read moreThe 10/90 rule for web analytics awesomeness
So, you just spent thousands of pounds acquiring the most fashionable web analytics tool, hired a very expensive Web Analytics contractor to set up a tagging strategy and utilised the skills of an in-house developer to implement the tool - excellent!...
Read moreInnovation and Enterprise Architecture?
You might be forgiven for thinking that these make rather strange bedfellows, especially considering as they don’t often appear together in the same sentence; at least not as frequently as Architecture and Governance, or perhaps Innovation and...
Read moreSearch Engine Optimisation tools for Enterprise applications
Is it possible improve or build a website that in the long term actually harms your business?The answer is a resounding yes.In my years working on web applications and in digital marketing, I’ve seen many examples where changes are made that...
Read moreInnovating and Enabling Digital Futures
Certain trends and observations in the use and growth of content and communication technologies make it clear that the future of digital enterprise will depend heavily on key enablers such as Mobile Infrastructure. As ever, technology is probably the...
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