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By gababu
Social Media- Informed DecisioningElections are a nation’s way of reviewing the progress and well being of its citizens, its position and strength in the global fraternity. The entire election exercise spans across a couple of years ,starting from...
Read moreI jumped out of a plane earlier this year. A tandem skydive from 14,000 feet may not sound as spectacular as Felix Baumgartner’s space jump, but it was an exhilarating experience! While the actual skydive took less than 10 minutes, the process of...
Read more[This post is part of a series on Social as a Strategy. Click here to access the theme blog page]Social media has the power to strategic ally transform businesses. It provides new ways to engage customers, employees and everyone else that...
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By psachdev
Agree the traditional media isn’t dead but are we utilizing content marketing to its maximum potential ? Gone are the days of static websites, companies are actively investing time and resources to publish and monitor compelling content which can...
Read moreThe social revolution has grown from scratch to become a transformative communication and collaboration phenomenon. From the Arab Spring to the global Occupy movement, social networks have been used to rally enormous crowds, create mammoth...
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By psachdev
I made it sound like some scientific procedure, obviously it’s not but the benefits are multifold : Is my planning and strategy in the right direction ? Which campaign format will get me maximum visibility and conversion ? Which channel...
Read moreThe Hybrid WindowOver the last decade, advances in digital technology have made it an integral part of life and business over most of the globe. However the transformation from offline to online is still far from complete. Today we live in a hybrid...
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By psachdev
Let's face it, if you dont have a punch line for your campaign which explains its objective and targets then you have a bit of work to do before you launch it. It's important to make a strong statement but it's even more important not to confuse the...
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By psachdev
Most companies would feel that executing a campaign is the most complex part of the lifecycle, well it surely is, but is it something you as a retailer be spending much time on? Execution is complex but planning is extremely crucial !! A solid...
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By Jude Umeh
Yesterday saw the first UK edition of this annual conference, which took place in London’s Kings Fund venue. The full day conference featured panels and expert speakers on that most interesting, challenging and potentially lucrative topic at the...
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