Responsive design is the hot new thing in web design at the moment and rightly so. It creates solutions, which truly puts the users in the center, no matter what device they choose to access the Internet on.As described in my previous article...
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Hands-On Gamification
The inaugural event for GSUMMITx - Gamification in London, which was hosted yesterday at Capgemini’s ASE in Holborn, provided a sneak peek into the world of gamification and its application to solving real world problems for business and the...
Read moreMusic is bad for the usability of your website... or is it?
Imagine a man taking a break from his overdue Powerpoint to surf the web a bit. He visits his favourite site only to be met with a massive fanfare obliterating the sound of silence in the open plan office making his boss stare him down with a P45...
Read moreResponsive design – The next evolutionary step in website design
Image generated using browsersize.googlelabs.comIf you have been involved in procuring a website chances are you would have heard pitching web designers say something like: “A screen resolution of 1024X768px ensures that your new website is...
Read moreGamification for your company
What is Gamification. There are many descriptions out there. I have described it in many ways myself. The simplest I have seen (or possibly made up) is this; the application of gaming metaphors to real life tasks to influence behaviour, improve...
Read moreUser Experience Design in a Social Enterprise Environment: External Influence & Employee Brands
In the previous articles Connecting the Dots and A Consistent Experience I looked at a holistic view on the building blocks of the Social Enterprise and why it is important to deliver a consistent user experience and brand experience to employees.In...
Read moreMaximize the Effectiveness of Real-Time and Social Marketing Campaigns with IBM InfoSphere Master Data Management.
Date: Wednesday 21 March 2012Time: 8:00 AM Pacific Time / 11:00 AM Eastern Time (North America), 16:00 Hrs CET (Central European Time)– the time is updated to your calendar once you registerDuration: 60 minutes Featured Speakers: Jon Case, IBM...
Read moreMobile is business as usual.
“Technological revolutions have several interesting properties. First, we tend to overestimate the immediate impact and underestimate the long-term impact. Second, we tend to place the emphasis on the technologies themselves, when it is really...
Read moreEven monkeys fall from trees
Whenever you give a presentation, or talk, your introduction has to give the audience a reason to listen more and, like you know, first impressions aren’t always fair. Maybe you walk into the room with a coffee stain on your shirt because somebody...
Read moreTreating your customer like an individual not a transaction
One of the key questions I get asked on a regular basis is 'why does it matter' with regards to identifying a customer as an individual rather than within a specific channel or system. Now beyond compliance issues that are obvious the real driver...
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