You may have heard of the Jericho Forum. The JF advocates a modern approach to information security that takes into account modern business needs, in particular de-perimeterisation. The JF is now a forum within the Open Group and has produced a...
Read moreAll posts for category User Experience
One : Do you have a Punch Line for your campaign ?
Let's face it, if you dont have a punch line for your campaign which explains its objective and targets then you have a bit of work to do before you launch it. It's important to make a strong statement but it's even more important not to confuse the...
Read moreCampaign Management - Plan well, Manage less and Realise more
Most companies would feel that executing a campaign is the most complex part of the lifecycle, well it surely is, but is it something you as a retailer be spending much time on? Execution is complex but planning is extremely crucial !! A solid...
Read moreThe difference between UX and UI and what it means to your customers
For this article I’ve enlisted my boss Windahl Finnigan, who heads up the Capgemini UK UX team and we’ve been discussing for a while about how to best describe the difference between User Experience (UX) and User Interface (UI) as the two are...
Read moreDe-fluff your Information Strategy
Good or Bad Strategy? I am currently reading 'Good Strategy, Bad Strategy' which I urge any budding strategist out there to consume. The author talks to 4 key traits of bad strategy the first of which is 'fluff'; Interestingly, one of the...
Read moreIs your company responsible for the social media behaviour of your partners?
A company recently failed to provide the promised service to me as a customer. And to add to that, they didn’t reply to my customer complaints on Twitter, not even after it got amplified by other unhappy customers.But the story is far from as...
Read moreNo talking please we're browsing! The Smartphone 'digital swiss army knife' is changing channel strategy forever.
According to O2 in a recent article by T3 Magazine, talking is now the 5th most important activity on the modern smartphone after Web browsing, social networking, app usage and listening to music. Emailing and texting are further down the...
Read moreI'm told the future is Social BI (BI 3.0). What about Big Data and the Data Warehouse?
Well, here I am once more trying to take my mind off the English football, penalties and the fact I now need a Big Data solution to determine when we last won a tournament; I knew I shouldn't have eaten Italian food yesterday afternoon, it was...
Read more“Ka-ching ka-ching!” – Can you hear that?
Oooh I can! It’s the familiar sound of the cash register! Admittedly, there will always be some challenges, whether internal or external, however, here are a few reasons explaining why I can hear ka-ching ka-ching more frequently now than ever...
Read moreBoing boing boing... are you a bouncer?
Once upon a time, we all, as children, loved to bounce a ball, and scarily enough, some of us still do! But do we, as adults, understand what a bounce is when it comes to websites? Well, for all our sakes, let me explain in simple terms:Which sites...
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