The concept of big data is a topic that continues to gain significant press, both in the blogging community as well as through discussions by software vendors. As I discuss this topic with clients, I often address it from the angle of bigger...
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Mastering Geo-fencing for fun and profit
Next week at IOD we unveil a new solution for real-time individual specific campaign management. One of the features of this is to market to people based on geo-fencing. So first off what is geo-fencing? Well off to Wikipedia: A geo-fence is...
Read moreThe social navigation - Predictions based on the digital now
Personalised and predictive navigation features have been around for a while. No need to look further than Amazon.com’s “Customers Who Bought This Item Also Bought” and “New For You” panels.They are great selling tools. One is based...
Read moreWhy Facebook isn't a social network anymore
Facebook f8 is today and timeline was launched. Timeline is a new way to represent all the information you shared on Facebook, or actually: it isn't. It is not just your data, your places, your pictures and your videos. It is you. Timeline is the...
Read moreSocial customer care: When Twitter and Facebook become traditional
I was having an interesting chat the other morning with Hans Grefte, Product Director at iCasework, a company that provides case management solutions to mainly public sector companies. Hans was kindly showing me how they had extended their case...
Read moreSocial Media makes us less social?
“We are shaped by our tools. And now, the computer, a machine, on the border of becoming a mind, was changing and shaping us.” The quote above is from Sherry Turkle from her book called "Alone Together: Why We Expect More from Technology and...
Read moreSocial Glue - Making social initiatives work together
There is no doubt: Your company has gone social. Your CEO may not understand it and the board may not approve of it, but they are slowly being swayed by the results.They see how Yammer has helped that department work faster in a more collaborative...
Read moreIT Spring - So this application is your friend?
This article is created together with my dear colleague Mark Smalley. Mark Smalley is employed as an IT Management Consultant by Capgemini in the Netherlands and also works for the not-for-profit ASL BiSL Foundation, where he is Director of...
Read moreSocial customer care: The uncertain possibilities of 'different'
I'm reading Clay Shirky's excellent book - Cognitive Surplus - at the moment. Shirky writes about the shift in our culture from a consumptive one (watching TV) to one where 'tech has finally caught up with human potential. New tools don't just let us...
Read moreThe issue Google+ cannot solve: forcing common names
Google is currently deactivating numerous accounts on Google+ since they claim that those accounts aren't using real names. In a conversation Robert Scoble had with Vic Gundotra acknowledged that Google has made mistakes in its first pass with...
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