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It has become increasingly important for companies to determine the ROI of Social investment and one common question that decision makers ask is “how can we leverage digital channels to increase demand and revenue?” My understanding suggests that...
Read moreI’ve been listening to the latest 6 Pixels of Separation podcast “Scaling The Personal Brand With Paul Roetzer” and it plays into something I have been thinking about for some time now and have touched on before: Employee Brands.When I think of...
Read moreThe social revolution has grown from scratch to become a transformative communication and collaboration phenomenon. From the Arab Spring to the global Occupy movement, social networks have been used to rally enormous crowds, create mammoth...
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By psachdev
I made it sound like some scientific procedure, obviously it’s not but the benefits are multifold : Is my planning and strategy in the right direction ? Which campaign format will get me maximum visibility and conversion ? Which channel...
Read moreThe Hybrid WindowOver the last decade, advances in digital technology have made it an integral part of life and business over most of the globe. However the transformation from offline to online is still far from complete. Today we live in a hybrid...
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By Rick Mans
Are you running a community and one of your goals is to create more engagement? That is easy, just do something your community will really hates. As soon as you do something like that, there will be small revolt at least. Angry mobs are moving around...
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By Rick Mans
There is a lot to do about Twitter's latest API decisions, though in general it is obvious Twitter is pivoting or doing a death roll. Twitter is not the Twitter we used to know, they've changed in a different kind of company. First of all they are...
Read moreLast week, I was browsing through some sites in order to find a few critical touch points that support the customer strategy. With some thoughts in my mind, I walked over the coffee machine and met a senior colleague who greeted me by saying that he...
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By Jude Umeh
The end of a successful London 2012 Olympics, heralds a return to reality not least for the people of London who played host to the world for two straight weeks. Numerous events, achievements and incidents occurred during the week, but a critical...
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By Stephens Guy
We are living in a time when an organisation has never had the possibility to be so aware of itself. BestBuy’s Mood QR code experiment - How are you feeling today? - from a couple of years ago gives us a glimpse of the organisation literally...
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