Now that the companies are beginning to realize the importance of digital channels the next hurdle is to maintain it. Marketing is not an easy activity anymore, with so many channels it’s challenging to have the right and impactful content,...
Read moreAll posts for category Social
The Social Edge for Manufacturing
5 ways manufacturers can deploy social technologies across the value chain for strategic business advantage.From shrinking product life cycles and complex global supply chains to the ever-increasing demands of connected and empowered...
Read moreAre Microsoft the next big consumerisers of Enterprise IT?
Back in 2007 I wrote a series of papers on how Shadow IT, that was IT that was within the business, was one of the biggest trends facing IT. 'Out of Darkness Cometh Light' was about how Mashup developed applications on a managed infrastructure...
Read moreSetup a Center of Excellence for maximum RoI on your Social Strategy
The social revolution is transforming business. The growing usage of social media and Web 2.0 tools are radically altering the way enterprises connect and engage with customers. It is also changing how they collaborate internally, and with...
Read moreEmpowering voters to make choices, backed with data
Social Media- Informed DecisioningElections are a nation’s way of reviewing the progress and well being of its citizens, its position and strength in the global fraternity. The entire election exercise spans across a couple of years ,starting from...
Read moreSocial Media Jam: Google Maps Innovation
Yesterday’s excellent social media jam event featured Google’s Ed Parsons talking about the immediate and future vision for Google Maps, at the Capgemini office in Central London. Read on for some notes, comments and observations from the...
Read moreThe Essence of Customer Experience
In Dutch we have a saying that goes like this: "small children (and drunk people) always tell the truth" So why is that relevant when talking about Customer Experience would you say? Well let me explain...Last week I was in the car with my eldest...
Read moreGoodbye CIO, Hello Consumerization of IT. You must be joking right?
From New York to Shanghai, from industry think-tanks through to IT vendors, rumour has it, that the future of IT and, the role of our esteemed CIO is under threat and, all, from the perceived comfort a colleagues favorite smartphone near...
Read moreSecuring executive sponsorship and management commitment is crucial for enterprise social transformation
[This post is part of a series on Social as a Strategy. Click here to access the theme blog page]Social media has the power to strategic ally transform businesses. It provides new ways to engage customers, employees and everyone else that...
Read moreEmpower employees to shift from sales, service, and related functions to customer ownership
The social enterprise needs social customer relationship management (CRM) as a holistic approach. Today’s social enterprise needs a “360 degree” view of the customer, so it is critical to reach consumers through new channels. Best-in-class...
Read more



By
By
By
By
By
By
By 














