“Technological revolutions have several interesting properties. First, we tend to overestimate the immediate impact and underestimate the long-term impact. Second, we tend to place the emphasis on the technologies themselves, when it is really...
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Capping IT Off
For the latest in technology: we round up the latest trends on Capping IT Off, Capgemini's Technology Blog
All posts for category Mobility
Treating your customer like an individual not a transaction
By Steve Jones
One of the key questions I get asked on a regular basis is 'why does it matter' with regards to identifying a customer as an individual rather than within a specific channel or system. Now beyond compliance issues that are obvious the real driver...
Read moreSocial Media meets Web Content Management - Engaging Customers in the "Real" World
As social media sites liked LinkedIn, FaceBook, Pinterest and others have turned into major traffic directors on the web, there has been a corresponding shift amongst retailers in terms of how they target attracting customer searches. Strategies...
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