I made it sound like some scientific procedure, obviously it’s not but the benefits are multifold : Is my planning and strategy in the right direction ? Which campaign format will get me maximum visibility and conversion ? Which channel...
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Using Business Analytics to Get More Out of My Collection Agency
Balancing multiple collection agencies can be a struggle even for the most organized Credit Executive. When you’re dealing with placing high volumes of accounts, the problem grows exponentially. For example, if your business is utilities, the...
Read moreOutsourcer's Listen to your Customer
Understanding your customerThe practical aspects of the voice of the customer are not new, good business people have been listening to their customers for hundreds of years. This has driven innovation, and propelled companies such as Apple from the...
Read moreOne : Do you have a Punch Line for your campaign ?
Let's face it, if you dont have a punch line for your campaign which explains its objective and targets then you have a bit of work to do before you launch it. It's important to make a strong statement but it's even more important not to confuse the...
Read moreCampaign Management - Plan well, Manage less and Realise more
Most companies would feel that executing a campaign is the most complex part of the lifecycle, well it surely is, but is it something you as a retailer be spending much time on? Execution is complex but planning is extremely crucial !! A solid...
Read moreHidden ROI: Why Labor Arbitrage in Accounts Receivable isn’t the Only Savings to Consider
As an O2C Solutions Architect, my responsibility is to support our Business Development team with designing effective methods of managing AR, Invoicing, Cash Application and Dispute resolution. During the review process and solution development, I am...
Read moreChristmas MDM - How Santa does it
Here at Capgemini we take Christmas seriously, very seriously, that is because unknown to the world's children, a major part of Santa's Christmas operation is run by us as a BPO (Business Process Outsourcing) in sector specific solution CPO -...
Read moreTop 5 facts on cloud computing (and why it matters)
Last weeks were cloudy. Microsoft announced a Windows Cloud OS. Amazon announced that Windows will be supported in their Elastic Cloud. The blogosphere was full of comments on the brilliant talk of Larry Ellison at Oracle Expo where he stated that...
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