Suggest a modern collaboration system that supports effective internal and external engagement and is highly accessible, secure and flexible. That was the challenge provided by Edsel Perreira, Vice President – Information Technology at...
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All posts for author Rick Mans
Four Ways to Optimise Notifications for Your Social Platform
By Rick Mans
We have a very schizophrenic relation with our email. We like the ease of use of it so we can contact everybody, on the other hand we hate the ease of use, since everybody can send email. Email is a great tool in conjunction with social platforms,...
Read moreYes you need a community manager, though what about a data scientist for your community?
By Rick Mans
It might be the showcase of a filter bubble, though I would say that we all agree that if you want to do anything with communities, social platforms are anything related to that, that you need a community manager. You need a community manager to...
Read moreEmpower employees to shift from sales, service, and related functions to customer ownership
By Rick Mans
2CommentsThe social enterprise needs social customer relationship management (CRM) as a holistic approach. Today’s social enterprise needs a “360 degree” view of the customer, so it is critical to reach consumers through new channels. Best-in-class...
Read moreCommunities, crossing the `don't care`-line and love your haters
By Rick Mans
Are you running a community and one of your goals is to create more engagement? That is easy, just do something your community will really hates. As soon as you do something like that, there will be small revolt at least. Angry mobs are moving around...
Read moreTwitter is changing. Pivot or Death roll
By Rick Mans
There is a lot to do about Twitter's latest API decisions, though in general it is obvious Twitter is pivoting or doing a death roll. Twitter is not the Twitter we used to know, they've changed in a different kind of company. First of all they are...
Read moreYammer and Microsoft, Next steps after the acquisition
By Rick Mans
Ok news finally broke: Yammer is bought by Microsoft for $1.2bn. After the close of the deal, Microsoft will continue to invest in Yammer's freemium, stand-alone service, and the team will remain under David Sacks' direction within the Microsoft...
Read moreSocial Design - Making it a better cat and mouse game
By Rick Mans
Two weeks ago I was quite fortunate to be invited to speak at the Social by Design event which was organized by Capgemini and Microsoft. During this event I took the liberty to elaborate further on how retailers in specific could harness social...
Read moreEnterprise Social Media – The hidden treasure
For the Social Business Convention I did a presentation on the value of Enterprise Social Media. It shows a very clear way of calculating the benefits of enterprise social media. There are two different types of benefits mentioned in this...
Read moref-commerce: the mismatch with the traditional retailer business model
By Rick Mans
There is a lot to do about f-commerce lately, especially the closing down of some Facebook storefronts of big retailers. Of course there are people telling that commerce on Facebook doesn't work (and of course never will work in their views)...
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