For the latest in technology: we round up the latest trends on Capping IT Off, Capgemini's Technology Blog
By psachdev
Now that the companies are beginning to realize the importance of digital channels the next hurdle is to maintain it. Marketing is not an easy activity anymore, with so many channels it’s challenging to have the right and impactful content,...
Read more
By psachdev
Agree the traditional media isn’t dead but are we utilizing content marketing to its maximum potential ? Gone are the days of static websites, companies are actively investing time and resources to publish and monitor compelling content which can...
Read more
By psachdev
I made it sound like some scientific procedure, obviously it’s not but the benefits are multifold : Is my planning and strategy in the right direction ? Which campaign format will get me maximum visibility and conversion ? Which channel...
Read more
By psachdev
Let's face it, if you dont have a punch line for your campaign which explains its objective and targets then you have a bit of work to do before you launch it. It's important to make a strong statement but it's even more important not to confuse the...
Read more
By psachdev
Most companies would feel that executing a campaign is the most complex part of the lifecycle, well it surely is, but is it something you as a retailer be spending much time on? Execution is complex but planning is extremely crucial !! A solid...
Read more
follow us :
... 
