For the latest in technology: we round up the latest trends on Capping IT Off, Capgemini's Technology Blog
As we all move toward the end of 2012, there has been a lot of talks about the Mayan prophecy that the world is going to end - A period which also signifies the end of the current era and the mankind in the Mayan calendar. Before you are scared that...
Read moreIt has become increasingly important for companies to determine the ROI of Social investment and one common question that decision makers ask is “how can we leverage digital channels to increase demand and revenue?” My understanding suggests that...
Read moreLast week, I was browsing through some sites in order to find a few critical touch points that support the customer strategy. With some thoughts in my mind, I walked over the coffee machine and met a senior colleague who greeted me by saying that he...
Read moreAs an analyst, I try to pick emerging themes and topics around a range of industries and most recently I had a chance to study how Pharma companies are catching up to the digital trends – A latest article by Manhattan Research on “Digital...
Read moreMany enterprises have experienced with social media and now want to develop opportunities that influence customers to favor their brands or buy their products, yet vast majority of business leaders are still falling short understanding their...
Read moreWe can’t deny the fact that social is influencing every part of the business and every operational activity. With this on-going social rise, consumers are equally participating and contributing to your business success by helping to bring great...
Read moreWhile many enterprises may claim they care about innovation, very few of them are committed to do it or can inspire the culture of innovation. To explore the full potential of innovation, business leaders including product marketers, product...
Read moreAs most of us know, majority of global marketers have geared up to increase the size of their marketing budgets for 2012 – A positive outlook from marketing leadership to adopt the new forms of technologies, where social being is looked as a...
Read moreAfter browsing through a few articles on “innovation”, I arrive at this conclusion that Innovation is a process, that aims to promote science and technology to stay ahead in the present market dynamics and thus, necessity of innovation is...
Read moreRecently, I have picked a topic and am creating a view point on Social Media with an objective to addressing today's challenging business environment, and how the emerging technologies (i.e. social media/social initiatives) can help enterprises...
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