For the latest in technology: we round up the latest trends on Capping IT Off, Capgemini's Technology Blog
By nyounus
So, you just spent thousands of pounds acquiring the most fashionable web analytics tool, hired a very expensive Web Analytics contractor to set up a tagging strategy and utilised the skills of an in-house developer to implement the tool - excellent!...
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By Jude Umeh
You might be forgiven for thinking that these make rather strange bedfellows, especially considering as they don’t often appear together in the same sentence; at least not as frequently as Architecture and Governance, or perhaps Innovation and...
Read moreThis article is for veteran client-side procurers as much as the experienced professionals of digital design. You know who you are. Your baptism of fire was the dot-com crash. you won and went from success to success. Today you are on top of things...
Read moreThe last couple of months I have been getting more and more questions about SAP&'s cloud strategy. Some were really specific: "can we run SAP on Amazon?", others were a bit more high-level: "what does SAP offer on cloud...
Read moreIs it possible improve or build a website that in the long term actually harms your business?The answer is a resounding yes.In my years working on web applications and in digital marketing, I’ve seen many examples where changes are made that...
Read moreI'm reading Clay Shirky's excellent book - Cognitive Surplus - at the moment. Shirky writes about the shift in our culture from a consumptive one (watching TV) to one where 'tech has finally caught up with human potential. New tools don't just let us...
Read moreGoogle is currently deactivating numerous accounts on Google+ since they claim that those accounts aren't using real names. In a conversation Robert Scoble had with Vic Gundotra acknowledged that Google has made mistakes in its first pass with...
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By Rick Mans
We're in the I Love Lucy era of social-media marketing, a golden age of unaccountability. That is one of the opening sentences of a very nice article of Fast Company on Social Media ROI. It shows how some companies are using social media though...
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By Rick Mans
You cannot have more than 150 friends on your social network so all people you follow beyond this number cannot be an actual friend, is not directly useful and you cannot process the extra information they provide to you. At least, that is the thing...
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By Rick Mans
Social Media changed service towards customers. Not only you have to service your customer in the old conventional channels, but also many new channels in social media which are completely owned by other people than yourself. However it doesn't mean...
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