Not all agile processes and approaches recognize the role of testing explicitly, other than stressing the importance of unit testing. However in short iterative projects, testing is key from day one. On of the agile approaches that does explicitly...
Read moreAll posts for February 2011
Getting social media wrong: thinking your customers are your marketing department
A lot of companies think that they can see platforms such as YouTube, Facebook and Twitter as marketing tools, and therefore it seems they treat everybody who is already present on these platforms as their new junior marketing clerk. However social...
Read moreTime and Calendars - the forgotten MDM dimension
When people consider MDM they think about Parties, Assets and Locations, the last sometimes called "places". So what is a Location? Well its probably worth delving down on this as there is one massive gap in most people's MDM approaches and its one...
Read moreTaking things for granted
Apple is often criticised on how they try to control what happens to their products. But one company has been strictly controlling what happens to its products for much longer: Microsoft. Microsoft keeps very strict control on what gets delivered via...
Read moreLack of trustworthy information at knowledge workers’ fingertips?
As I speak with CXOs of large organizations, it comes clear that most don’t trust their data and in the absence of reliable facts at their fingertips, they rely on gut instinct to make critical decisions. I believe that a common cause of this...
Read moreSocial Business Transformation - How customers change your enterprise DNA
Rapid changes in consumer behavior, fuelled by the ever increasing popularity of social media and the adoption of consumer technologies in the workplace, urge companies worldwide to rethink their positions. People spend more and more time online to...
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