This week items about The feature of the Web by Kevin Kelly, Google and others, color as a limited resource and return on investment in social media.
- Microsoft releases SDK for Facebook
Microsoft on Monday released a software development kit for Facebook that allows developers to create Facebook applications for Silverlight and Windows Presentation Foundation. This should expand the reach of Facebook in third-party applications as well as make Silverlight and WPF more viable platforms for developers looking to build social applications. - Social Media Influencers are not Traditional Influencers
As more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible. While some are making inroads to define these calculations many are overlooking the fact that influence affects everything. Without factoring in the real issue of different types of influence you run into a number of problems, for instance focusing on one group of influencers over another or getting broad sweeping numbers instead of knowing exactly how effective your time and money has been spent on the proper target. One thing that usually doesn’t sync up here is that these online influencers with large followings are not the offline influencers. - Social Media ROI Examples & Video
A big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media? Often when I get this question it’s appropriate for me to retort: “What’s the ROI of your phone?” Other times it’s not appropriate to respond with this answer, which, if done in the wrong tone, or place, can win you a free punch in the face. Then there are the naysayers that adamantly proclaim, “We aren’t doing social media because there isn’t any ROI.” - Understanding Enterprise 2.0 Tolerances & Scale
Small and medium business needs are typically very different to ‘enterprise’, which in general business usage tends to refer to companies with over one hundred million in revenue. This can also be misleading however since many ‘enterprises’ are in fact federations of autonomous smaller business units. - Your Personal Brand Is Not Scalable
How are you going to outsource or pass-on some of the conversations and opportunities that will come your way as more and more people follow, friend and connect to you? - The Über-Connected Organization: A Mandate for 2010
However, there are a growing number of firms such as IBM, Toshiba, and Cerner Corporation that are becoming über-connected workplaces. Using social media tools such as wikis, blogs, microblogs and corporate social networks, they are connecting employees globally and are fostering mass collaboration. As a result, these companies are seeing improvements in communication, cross-functional collaboration and creative approaches to problem solving. More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually. - Video Hosting vs. Video Posting with YouTube
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views versus traffic), there are several factors to take into consideration. - Google: Is there anyone who doesn't have an opinion?
Google is evil. It’s not evil. Perhaps it’s the George Washington of the Internet. Or maybe it’s just one huge dominant company trying to stay out of antitrust trouble. - Color: The Next Limited Resource?
As a designer, it is important to be aware of the trending colors, and how they are being applied in products and work produced today. What really isn’t being discussed by the design world at large though are the limitations being set on color. Color is as free for us to use as the air we breathe… or is it?
Light reading:
- Kevin Kelly On The Next 5,000 Days Of The Web: Bridging The Gap Between Virtual and Real.
- Augmented Reality Is Both a Fad and the Future — Here's Why
- How the web will look in five years according to Google
- SPDY: The Web, Only Faster
- The Death of Taxonomies, revisited
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Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious
