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On June 26, 1999 – that is almost
five years ago – I wrote a confidential letter
to the person who was then, with ownership of more than
25 percent of the capital, Capgemini’s leading
shareholder, a letter in which I indicated, among other
things, that my preferred choice to take up leadership
of the Group one day was Paul Hermelin. I explained
that such a move could ideally take place in May 2004
– the day when the shareholders would be meeting
to approve the accounts for the fiscal year 2003 –
with this period of transition being ensured by another
member of the Executive Board that at the time managed
the Group, Geoff Unwin.
A number of events, completely unforeseen on that particular
day – some of them positive (moving without ill
effects to the year 2000, adoption of the euro, bursting
of the Internet bubble… and Capgemini’s
acquisition of Ernst & Young Consulting!), others
either unfortunate or tragic (the stock market collapse,
continued downturn in the economic climate, the attacks
of September 11, 2001) – came to upset this neat
timetable. And, in the end, it was 30 months
ahead of the projected schedule that I proposed
to the Board of Directors, in December 2001, to appoint
Paul Hermelin Chief Executive Officer of the Group.
DEVELOPMENT of GROUP GOVERNANCE since 1967
| Period |
Type
of company |
General
Management |
From
the start (1967)
Up to May 24, 1996 |
“Classic”
limited company |
Serge
Kampf, Chairman and Chief Executive Officer |
From
May 24, 1996
Up to May 23, 2000 |
Company
led by an Executive Board and a Supervisory Board
(the latter under the chairmanship of Klaus Mangold
followed by Ernest-Antoine Seillière since
September 8, 1997) |
Executive
Board of 4 members:
Serge Kampf (Chairman)
Paul Hermelin,
Pierre Hessler and Geoff Unwin |
From
May 23, 2000
To July 24, 2002 |
“Classic”
limited company |
Chairman:
Serge Kampf
Chief Executive: Geoff Unwin (up to December 12,
2001)
then Paul Hermelin |
From
July 24, 2002
To the present day |
Limited
company with separation of powers
of the Chairman and Chief Executive Officer |
Chairman:
Serge Kampf
Chief Executive:
Paul Hermelin |
This appointment was clearly not enough
to stop the rapid deterioration in the Group’s
results (which had been the catalyst for this change)
which continued in 2002 and on into 2003, despite the
announcements by the forecasters, governments and the
most able economists (announcements made repeatedly
and each time proved false) of an imminent economic
revival.
At this stage we can observe
the parallel between what had happened ten
years earlier after the first Gulf War. It is striking:

• The global economic crisis
that followed the invasion of Kuwait by Saddam Hussein’s
army (on August 2, 1990) caused the Group’s operating
income to fall sharply by 8 points
between 1990 and 1992, collapsing dramatically from
a little more than 11 percent to a little less than
3 percent in two years.
• Between 2000 and 2002 (also in a two-year period),
this same operating income dropped by the same level
of 8 points, going from a little more
than 10 percent to a little less than 2 percent.
This curve also shows that the recovery
has been slow, and even slower in 2003 (+1.1 point)
than it had been nine years earlier (+3.4 points between
’93 and ’94), the explanation for this undoubtedly
owing to the fact that it is far more difficult to get
a group of 50,000 people back on track than one of 20,000.
Especially if, in the meantime, you have largely
rebuilt your management team. It is worth recalling
that, of the 23 managers who formed the leadership team
in 1993, 19 had left, most of them through retirement.*
And of the 15 who make up the team put in place during
the last few months (see page 20 of this Annual Report),
12 were not part of the Group in 1993, and 3 have been
with us for less than a year! This shows the scope of
the changes that have occurred in our organization and
organizational structure since the major crisis we passed
through between 1991 and 1993.
If I feel it necessary to put the current
position of Capgemini into perspective, it is to remind
those who are tempted to “shoot the piano player”
that the Group has already been through difficulties
of exactly the kind that it is enduring today, that
it took time to come out of them (you always climb up
more slowly than you slide down), but that we
did come out of them. And the “piano
player” of today, who joined my team in May 1993,
had already taken an active part in that first struggle
to turn around the business.
And since we are talking about teams,
I would also like to take a moment to talk about rugby.
There is no doubt that all sports, or nearly all –
as long as they are undertaken without illegal aids
– offer us lessons in courage, persistence, skill
and discipline. There are some that are carried out
alone – more and more of them, to tell the truth
– where the pleasure is purely personal, as at
times is the disappointment at reaching one’s
limits. Others, however, can only be played
as part of a team, and the results depend entirely
on the way in which this little community is put together
and made to work. Among these “collective”
sports, rugby is probably the one from which a manager
can draw the best lessons. One doesn’t like rugby
because the ball is oval and its bounce unpredictable,
but because it is at the same time a fighting sport
and a team sport; a sport in which there are unlimited
strategic options and in which one is nothing without
the 14 others; where teamwork, self sacrifice, complementary
skills, physical restraint, as well as relative modesty
take precedence over a taste for showing off or the
search for individual glory.
If, in fact, there is another sport
where I believe in the virtue of team spirit –
and where rugby acts as a training ground more often
than one might think – it is the one that
consists of leading a business. Admittedly,
certain considerations sometimes lead us to think of
this as a solitary occupation. First of all, there is
the simple reality that every team needs a captain and
that it is the particular task of a good captain to
know how to bring out the best of every part of the
team. And then it is so much easier to identify the
business with a particular person than to try to understand
how it really works, so much more agreeable to flatter
the boss’ ego when the boss himself is tempted
by stardom, so much more expedient as well to get rid
of him when he is no longer in favor or when the wind
changes and one is not able to explain why. But the
truth is that a business cannot be reduced to
a one-man band and it is – like a rugby
XV, like a symphony orchestra – something more
than a simple meeting of the men and women who make
it up.
To the team that Paul Hermelin is in
the process of putting together around him, I would
happily assign the mission of bringing pride
back to the Capgemini Group. By that, I mean
that it must at the same time:
1) Put the Group back on track and, in order to do that,
revive its taste for growth, the willingness
to do battle, the courage to reduce and to go on reducing
all the expenditures which may be useful but are not
absolutely essential, an awareness of and respect for
priorities, the ambition to achieve and even exceed
the profitability objectives that the Board of Directors
has set for the year in progress, etc.
2) Work for the promotion and acceptance by everyone
of all the values that the business
has lived by since the 1980s (if needed, see what I
wrote last year in the “Chairman’s Letter”
of the 2002 Annual Report) and if it proves to be necessary
– there are perhaps some people for whom respecting
seven values is too much to ask – then give priority
to those that are the most precious when the wind is
not favorable: loyalty and solidarity.
3) Get back the winning spirit that,
for more than 30 years, had been the driving principle
for Capgemini and its main subsidiaries, whether this
means bidding for large-scale multinational contracts,
building strategic alliances with (if necessary) companies
larger than our own, taking risks while also granting
ourselves the option of beating a retreat if we realized
we had lost our way, taking minority shareholdings in
competitor companies with no guarantee that these will
one day enable us to take control, keeping a firm hand
on the steps in a merger so as not to lose our souls
or sacrifice our principles… while never forgetting
to guard our backs and take effective precautions against
potential predators.
4) Have only satisfied clients who
are willing to speak out in order to help convince other
potential clients about the full scope of our capabilities
and of our respect for commitments.;
5) Become once again a company that people want
to join – whether for an internship or
to build a career – because they know that the
atmosphere is good, that they will be made to feel welcome,
that racism, sexism, plotting and politics are not our
way of life, that there is healthy rivalry, recognition
for ability, forgiveness for mistakes (at least the
first ones), respect for personal freedom and encouragement
for initiative and for an entrepreneurial spirit.
Even if they are spread out across
four continents, it is now up to the Group’s consultants,
engineers and technicians – by the quality of
the services they provide to our clients and the quality
of the relationships they establish with them –
to its salespeople and their permanent contact with
the market, to its executives and to its managers,
to play their part in this mission, and to
do so with loyalty and solidarity. For my own part,
I will continue to help Paul Hermelin as long as he
wishes me to do so, because I can affirm that he has
wholeheartedly accepted this difficult mission and that
he is determined to carry it through successfully.
Talent, courage, intelligence and willpower
are therefore not lacking. Hope persists that the general
climate will improve.
What remains to be done is to reinvent
the fun.
Grenoble, April 5, 2004
Serge Kampf
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(*) These
19 people will perhaps be pleased to see their
names mentioned here:
Karl Heinz Achinger, Jacques Arnould, Michel Berty, Chris van Breugel, Berend Brix, Adolfo Cefis, Tony Fisher, Philippe Gluntz, Vincent Grimond, Michel Jalabert, Eric Lutaud, Tony Robinson, Wolfgang Schönfeld, Anders Skarin, Gennaro de Stasio, Henri Sturtz, Bob Sywolski, Christer Ugander, Geoff Unwin |
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