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For a clear
view of the Group at the end of 2003, you really need
a pair of bifocals. In the short term, it means examining
the results, and that can be very frustrating. Taking
the longer view, however, gives a better idea of what
has been accomplished – the successful revival
of cer tain key aspects of the organization, the positive
effects of energy spent – and then we find that
we are more confident, even cheerful.
In many respects I would have liked
to celebrate my tenth anniversary with the Group in
a happier context. An unfavorable environment unfortunately
made that impossible. We’re in the third year
of a sluggish demand, all of Europe is infected by the
negative trends we saw emerging in the U.S. (price pressure,
the appearance of new competitors – especially
in India), a trans-Atlantic crisis between the U.S.
and Western Europe, conflicts in the Middle East with
their string of deferred investments.
At the same time, we have reached a
new stage in the maturity of our markets and their key
players. After the fervor of the 1990s, the highly-touted
“new information and communications technologies”
have by now asserted their contributions to our clients’
progress and productivity. A few important trends are
emerging which are gradually shaping tomorrow’s
IT landscape: new open architectures to accommodate
Web services, virtual machine networks, the co-existence
of large proprietary or open standards, etc. And all
this is happening as consolidation continues, and as
the players grow more powerful and more specialized
in their respective fields.
A frustrating year? No, I would rather
call it a challenging one. Once again we had to report
a shrinkage in revenues (-12% at constant rates), and
we were unable to stop this decline during the second
half of the year. That was the price we had to pay for
a business mix too exposed to an economy in recession,
with too much weight still being given to strategic
– but for the time being not very dynamic –
business lines (e.g., consulting and systems integration).
The strengthening of our position in the public and
healthcare sectors is significant, but still not strong
enough. This effort to “re-profile” the
Group also accounts for restructuring expenses much
higher than we had budgeted at the beginning of the
year, the continued reorganization to which we were
committed, the down-sizing actions we had already forecast,
and it is easy to understand how all of this took its
toll on company morale.
The difficulties we encountered in
two of our key countries – the U.S. and France
– also bear witness to the disruptions resulting
from our merger with Ernst & Young Consulting in
2000, and the complex, even confusing, operating model
we adopted at the time: the weakening of some Group
processes (especially in managing large responsibility
projects); overweight structures; a preference for combined
units mixing activities as diverse as consulting and
IT engineering, etc. – weaknesses and compromises
which correct performance measurements for each business
line gradually brought to light.
In a general climate as depressed in
2003 as it had been the year before, we made the firm
decision to re-energize the Group with the deployment
of LEAP, a program designed to prepare Capgemini to
meet future challenges.
Among these challenges were the problems
arising from the customary resistance to change inherent
in such a program. What we actually had to do was untangle
and reorganize the operational units in-depth (which
caused a lot of personal upset) in order to provide
each discipline with a new dynamic: to defend ourselves
better in the marketplace, optimize costs.
A look at the contracts signed in 2003
offers a good illustration of this “two-toned”
year. On one hand, we signed contracts amounting to
an uncontested record in the history of the Group, because
this figure includes the largest contract signed by
any service company anywhere in the world in 2003. On
the other hand, however, apart from this exceptional
win, the results from the rest of our “normal”
business were just average, in a particularly flat economic
environment.
Yet, despite this rather frustrating
performance, a feeling of mobilization, renewed energy
and a readiness to do battle seems to have been pervading
the Group in the last few months. Everyone realizes
that it isn’t easy to achieve even a modest improvement
in operating income when we’re reporting a large
decrease in revenue. Reorganizing the Group in-depth
while maintaining the pressure on projects underway,
energizing everyone while unavoidable painful restructuring
programs are going on, call for the strictest attention
to the human problems created or intensified as a result
of these measures. At a more basic level, staying the
course, not listening to the sirens’ song, defending
and exemplifying the Group values in these troubled
times has been, and continues to be, a defining challenge
for all of us.
A great deal has been accomplished.
The geographic units in the greatest difficulty at the
end of 2002 have been reorganized and restructured within
the framework of the LEAP program, and the results on
record for the second half indicate that they are beginning
to stabilize and are showing improved performance. This
is the case for Central Europe – Germany, in particular
– the United Kingdom and Benelux, but also for
Asia-Pacific and even the Nordic countries.
Because the U.S. and France seemed
to be doing a little better than the other regions,
we deferred the deployment of LEAP initiatives. Now
a fait accompli, this operation nevertheless highlighted
some of the hidden problems which were costly to solve
and which weighed on the second-half results.
In order to close the traditional gap
between the operational units and corporate management,
an executive committee was created made up of eight
people: the five leaders of the five large operational
units (the Strategic Business Units), the Group Chief
Operating Officer, Chief Financial Officer and myself.
The role of this executive committee is to drive and
run the whole Group with me (and not to defend the interests
of each unit to me) so that we can fight together and
win.
In 2003, we took decisive steps in
two of our four disciplines.
• With regard
to Local Professional Services, a reminder that in January
2002, we created a separate organization devoted to
this business line which we authorized to take the name
Sogeti – the name of the very first Group company
ever established. In 2003, this new Sogeti expanded
into two new countries, Spain and Sweden, and finished
the year with a total workforce of 6,000 and a very
satisfying operating margin. The acquisition, on December
31, of Transiciel – a company founded seventeen
years ago by a former Group member who shares our proven
values – will enable this combined unit of 14,000
people to “think big” in the coming years.
• As part
of the strategy the Group has been pursuing for the
past two years, outsourcing represents a major development
lever. The recent signing of a monumental contract with
the U.K. Department of Inland Revenue last December,
as noted above, gives credence to the actions already
taken in this area, and is hastening the implementation
of a large, pan-European unit devoted to outsourcing.
Today, including other prestigious references, this
activity accounts for 28 percent of Group revenue, and
our objective is to see that figure eventually reach
a third of our business, with margins equal to those
of the highest earners in this industry.
• However
genuine these advances, we remain clear-headed about
the difficulties encountered in 2003, some of which
may continue into 2004. Without entertaining any illusions
about a market rebound – which we have been told
is coming for the last eighteen months but which still
hasn’t occurred – we have to get on the
growth track again and, at the same time, quickly restore
our profit margins. To do that, we must continue to
reduce costs; but in a business where salaries account
for 70 percent of operating revenue, cost savings have
to be very carefully targeted. We must continue to improve
the utilization rate of our workforce: although already
much improved, it is still possible to do better; our
priority is directed outside the Group – i.e.,
to our clients and markets. We have to keep simplifying
our organization and working methods, to lighten the
structures in order to speed up decision-making, improve
productivity without reducing employment; we have to
innovate and encourage. In short, we have to “restart
the machine.” Recently, there have been some small
positive signs in consulting, especially in the U.S.,
and a reawakening among some of the big users of technology
(telecom providers, for example), giving rise to the
hope that the worst of the crisis is behind us and that
the overall climate is more favorable.
In any case, it is in this hopeful
frame of mind that the Group will soon be embarking
on an international advertising campaign, marking the
adoption of a new logo and a return to the “Capgemini”
name. Exactly four years after the merger, and in accordance
with legal commitments made at the time to use the Ernst
& Young name only until 2004, we are relinquishing
all references that might cause confusion with Ernst
& Young Audit.
Thus it is a new Capgemini –
four disciplines and 50,000 members strong – which
is mobilizing to serve its clients, and committed this
year to three key objectives: to revive
the appetite of its managers to go out into the field
and sell on their own (and not simply record the sales
carried out by others); to return to a rhythm of revenue
growth which at least equals what we’re seeing
in our markets; and, finally, to improve Group profitability
and in a way that prevents the poor performance of any
one country from undermining the beneficial impact of
positive performances achieved elsewhere.
“We are all sales reps,”
was the Group’s slogan during the ‘80s.
We have to get back to that. Our clients’ demands
have changed, their businesses have evolved, sometimes
“dramatically” (as the Americans like to
say), and we have to listen to them better so that they
will hear us better.
Then, maybe next year, Serge Kampf
and I, at least I hope this is the case, will have an
easier task when it comes time to take stock of 2004,
which will probably be as challenging a year as the
one we’ve just been through, but will mark the
beginning – and I will do everything in my power
to make it so – of a new period of growth for
Capgemini.
Paul Hermelin CHIEF EXECUTIVE OFFICER
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